Pointing some of the great insights that you can use TODAY to increase your sales
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1. The copywriters job
Detect already-existing mass desires on his target audience
Place his product as the solution for those desires
2.Headlines
1. Choose the most powerful desire that can be applied to your product 2. Acknowledge that desire 3. Reinforce the desire 4. Offer means to satisfy
Everything should be in a single headlines statement
3. Copy Length
You need to take as much copy as you need to accomplish:
1. Reader desire for your product 2. Make the reader visualize the new life structure with your product in it 3. Compensate for existing prejudices and beliefs
4. Analyzing your target audience
Desires - What are their wants, needs, cravings, thirsts, hungers, lusts, etc...
Identifications - What's the role your prospect wants to play in life?
What are the personality traits he wants your product to help him build or project
Beliefs - What are your readers' opinions, attitudes, and conceptions of reality that they live by
This is the world of emotionalized reason that he inhabits
The way he accepts or rejects facts will depend on this lense of reality
5. Channeling Conviction
Before taking action, your reader needs to be 100% confident that your product is a good fit
The copywriter job is to evoke on the reader the feeling of absolute conviction that the product delivers on what it promises
I've further analyzed and summarized the most powerful takeaways from "How to create ads that sell" by David Ogilvy
3 EMAIL PROMPTS YOU CAN USE TO WRITE FAST & PROFITABLE EMAILS
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Prompt 1. Curiosity into click
Brief description: The purpose of this email is just to get the click by building up a lot of hype around something beneficial about the product you're promoting.
Steps below 👇
1. Find something in the product sales letter that you can use to drive curiosity 2. Write the email around that without ever telling what it is 3. Call-to-action to reveal what it is