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Brian Feroldi Profile picture
@BrianFeroldi
Sep 27, 2020 • 8 tweets • 2 min read • Read on X
A brief history of $GOOG

1995: Larry Page & Sergey Brin meet at Stanford
1996: Build search engine called 'Backrub' in dorm room
1997: Change name to Google, misspelling "googol"
1998: Move into Susan Wojcicki's garage
1998: Sun co-founder Andy Bechtolsheim invests $100k
1999: Raise $25 MM from Kleiner Perkins / Sequoia
2000: Launch AdWords
2000: Default search engine for Yahoo!
2001: Hire Eric Schmidt as CEO
2002: Launch Google News
2004: IPO at $85, raise $1.67 BB
2004: $25 billion market cap
2004: Move into Googleplex
2004: Launch Gmail
2005: Launch Google Earth
2005: $100 BB market cap
2005: Launch Google Maps
2006: Acquire YouTube for $1.65 BB
2006: Launch Google Docs
2007: Acquire DoubleClick for $3.1 BB
2007: Launch AdSense for Mobile
2008: Launch Chrome
2009: Launch Waymo
2010: Launch first Android phone
2010: Launch Google Fiber
2010: Launch think tank Jigsaw
2010: Launch R&D subsidiary Google X
2011: Launch Chromebook
2011: Launch Google+
2011: Launch Google Wallet
2011: 1 billion monthly users
2011: Acquire Motorola Mobility for $12.5 BB
2011: Launch Project Loon
2012: Launch drone subsidiary Wing
2013: Acquire Waze for $966 MM
2013: Launch healthcare company Calico
2013: Launch private equity subsidiary CapitalG
2014: Acquire DeepMind for $400 MM
2015: Launch life sciences subsidiary Verily
2015: Launch subsidiary Sidewalk Labs
2015: Change name to Alphabet
2015: Split shares into $GOOG and $GOOGL
2015: Name Sundar Pichai CEO
2016: $500 billion market cap
2017: 100% renewable energy
2019: Launch Stadia
2020: $1 trillion market cap

Currenly have 9 (!!!) products with 1 billion+ users:

Android
Chrome
Drive
Gmail
Maps
Photos
Play
Search
YouTube
TTM Revenue: $166 billion
TTM Profits: $31.6 billion
Return since IPO: 2,770%

Larry Page: $62 billion net worth (#9 in world)
Sergey Brin: $60 billion net worth (#11 in world)
Eric Schmidt: $17 billion net worth

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More from @BrianFeroldi

Brian Feroldi Profile picture
May 17
8 visuals every investor should memorize:

1: In the long run, stocks win: Image
2: You make far more money by holding through bull markets that you lose by holding through bear markets. Image
3: Investors are their own worst enemy.

Why do they underperform?

Their behavior. Image
Read 9 tweets
Brian Feroldi Profile picture
May 16
My worst investing decisions ever all contain the same word:

Sell

But that doesn't mean I "buy and forget"

Here are the exact reasons I will exit an investment: Image
1: Thesis Busted

Translation: I was wrong

This could be because:
▪️Brand deteriorated
▪️Management isn't executing
▪️I misjudged the moat
▪️Rising competition

If the original reasons I bought are no longer valid, I admit defeat and move on
2: Accounting Irregularities

If I can't trust the numbers, I'm out.

Accounting Irregularities = You are dead to me forever
Read 14 tweets
Brian Feroldi Profile picture
May 12
How to analyze an income statement, FAST.

Study these 7 infographics:

1: Income Statement Overview Image
2: Three Types of Analysis Image
3: Net Income vs Free Cash Flow Image
Read 8 tweets
Brian Feroldi Profile picture
May 11
The most powerful investing principles I've ever learned are counterintuitive.

That’s logical - if they were intuitive, I wouldn't need to learn them.

Here are 7 counterintuitive investing principles I had to learn the hard with (with visuals) Image
1: Don’t haggle

If a stock is trading at $21, I used to set a limit order for $20.50

But my orders usually didn't fill.

Haggling caused me not to BUY a few mega-winners.

Which is FAR MORE costly than slightly overpaying. Image
Think of it this way:

If stock checks all your boxes and goes from $20 to $200

Does it matter if you got in at $19.56 or $21.25?

If you think a stock has 10x potential from today's price, don’t haggle over pennies.

Just buy it.
Read 18 tweets
Brian Feroldi Profile picture
May 8
I bought my first stock 21 years ago.

Here are 21 harsh investing truths I learned the hard way:

1: The worst mistake is to sell a mega-winner early Image
2: Humans are pre-programmed to be bad at investing.

3: Your personal finances are 10x more important than your investments.

4: Handle volatility is 100x easier in theory than in reality.
5: Confidence in your strategy will rise and fall in lock-step with asset prices.

6: The best stocks put their owners through gut-wrenching volatility. The worst stocks do, too.

7: You're going to be wrong—a lot. Be humble.
Read 10 tweets
Brian Feroldi Profile picture
May 6
How to Read 10Ks Like a Hedge Fund

Here’s what metrics professional analysts focus on (using $MA as an example:) Image
1: Business overview.

Understand everything about how the business works, like:
- What is the business model?
- Who are the key suppliers, distributors, partners?
- Revenue quality?(Recurring? Recession proof?)
- What is the revenue split from products / services? Image
2: Risk Factors

Most of these are standard.

Identify the risks that are company-specific and make sure you understand them. Image
Read 14 tweets

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