Shane Goldmacher Profile picture
Sep 28, 2020 5 tweets 3 min read Read on X
NEW: How Joe Biden Is Preparing for the Biggest Debate of His Life

Briefing books (he prefers Arial, size 14) and intense prep sessions fill his days even as his team tries to downplay the debate's importance.
W/ @katieglueck:
nytimes.com/2020/09/28/us/…
Bob Bauer, the former WH counsel who played the role of Bernie Sanders during the primary for debate prep, has been peppering Biden in some sessions as Trump nytimes.com/2020/09/28/us/…
Of note: The Biden team has provided talking points to surrogates outlining their belief that little can occur onstage that will fundamentally change the shape of the race.

nytimes.com/2020/09/28/us/…
Biden advisers hope the VP does *not* in general play the role of fact-checker on stage.

"If you take on that role, you seem small," says Jay Carney.

But it's a tricky balance. There is pressure to correct some key facts (like pre-existing conditions).
nytimes.com/2020/09/28/us/…
Chris Wallace sounds like he see his role differently (video.foxnews.com/v/619513512500…):

"My job is to be as invisible as possible...if I’ve done my job right, at the end of the night people will say: 'That was a great debate — who was the moderator?'" nytimes.com/2020/09/28/us/…

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More from @ShaneGoldmacher

Nov 15, 2022
NEW: The NRSC sent a fundraising email today signed by Herschel Walker in which it is actually keeping 99% of what’s raised, per fine print.

Walker gets a dime for every ten dollar donation.
Every political strategist will say that nothing is more valuable than candidate funds, which is what makes this split — from the party committee — particularly notable.
The head of the McConnell aligned GOP super PAC, Senate Leadership Fund, accuses NRSC of trying "to steal from their candidates."
Read 6 tweets
Nov 12, 2022
NEW: How the most improbable of midterms were won and lost.

Democrats defied gravity and political history. GOP squandered what McCarthy told me he saw as a "hinge" election and brewing "perfect storm."

Here is a taste of one scene to get you started —>
nytimes.com/2022/11/12/us/…
How bad was Joe Biden’s approval rating? An October poll of *Delaware* had him 11 points underwater in his home state.

Yet Democrats over-performed. Here is a key metric: Democrats carried those who “somewhat disapproved” of Biden, in a break from past: nytimes.com/2022/11/12/us/…
Read 4 tweets
Sep 3, 2022
NEW: How the NRSC raised a record $181.5 million entering August — yet spent 95% of it.

My deep dive on Rick Scott’s big bet on digital gone bad w/ internal docs, new $$$ ties revealed and a texting scheme so deceptive that WinRed cracked down.

MORE —>
nytimes.com/2022/09/03/us/…
Let’s start with some numbers. The NRSC has spent $172.8 million as of 7/31 — tens of millions more than 2020 by this time even as it spent *less* on candidate ads.

Top Rs are asking: Where did the money go?
nytimes.com/2022/09/03/us/…
The answer, chiefly, was an enormous gamble on finding new digital donors.

It hasn’t paid off.

In last six months of $$ data, the NRSC in 2022 raised $15 million LESS than during the same six-month period in 2020.
nytimes.com/2022/09/03/us/…
Read 13 tweets
Aug 15, 2022
NEWS: The NRSC is canceling some fall ad reservations in PA, AZ and WI — total so far north of $10 million — in a sign of financial troubles.

Cuts include more than $5 million just from the Philly market.

FIRST CUT —> nytimes.com/2022/08/15/us/…
The NRSC ad reservations are a moving target as of midday Monday.

BUT so far *all* reservations in Phoenix and Tucson cut after 9/30, per two media buying sources.

nytimes.com/2022/08/15/us/…
Some of the cuts are likely going to be re-reserved not from the NRSC's IE but attempting to save money through cheaper coordinated ad buy rates.
nytimes.com/2022/08/15/us/…
Read 5 tweets
Aug 15, 2022
THREAD: Over the weekend, I wrote a story with @katieglueck about how Democrats are leaning into abortion ads — all across America.

Please read the story here: nytimes.com/2022/08/14/us/…. But I also thought it might be helpful to see some of these ads in one place.

So a thread...
In Michigan, as in many states, the opening ad hitting the GOP nominee for governor, Tudor Dixon, focused on her opposition to exceptions for rape and incest.

It began almost immediately after the primary.
The opening ad in the Arizona governor's race targets Kari Lake as "dangerous."

"Lake wouldn't just ban abortion — she'd criminalize it," the narrator says. It is a phrase that is often repeated in Dem ads (The ad also mentions rape and incest).
Read 14 tweets
Aug 6, 2022
NEW: The Senate battlegrounds are all but set after this week's primaries.

And the defining question of the campaign is how long Democrats in crucial races can continue to outpace Joe Biden’s unpopularity — and by how much.

W/ @maggieNYT:
nytimes.com/2022/08/06/us/…
Despite Biden's woeful numbers, Democrats in most of key races are competitive or ahead, per polling.

But can that last if Biden languishes in 30s?

“Gravity is going to apply at some point,” says @robertblizzard. nytimes.com/2022/08/06/us/…
So far, some Democrats have developed their own distinctive brands (Warnock, Fetterman, Kelly), while Republicans have underperformed (Walker, Oz, Masters).
nytimes.com/2022/08/06/us/…
Read 6 tweets

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