Justin Mikolay 💻 Profile picture
Sep 28, 2020 34 tweets 6 min read Read on X
@david_perell is writing 100 articles in 100 days.

The articles are about the creative process, knowledge management, and the mechanics of effective writing.

Here's a summary of the first 15 articles, distilled from 6000 words to 1500.
Writing is R&D for Your Brain...
🔷It’s how you create intellectual capital
🔷It’s how you make your ideas permanent
🔷It’s the closest thing we have to time travel
Once You Write Something, You Add Legos to Your Intellectual Capital...
🔷They’re the seeds of your future projects
🔷The more you have the more you can create
🔷Remix and reuse the ideas for life
As the Number of Artifacts Increases Linearly, the Number of Connections Increases Exponentially...
🔷These connections will save you thousands of hours over the course of your career
🔷You end up starting at mile 24 of a marathon
Write for One Obsessive Person...
🔷Writing comes alive at the extremes
🔷Ignore the wisdom of crowds
🔷Escape the lukewarm middle
🔷Attract an ocean of like-minded super fans
Avoid Brackish Prose That Tries to be Everything to Everybody...
🔷The point of writing is to meet the kinds of people you'd never meet in real life
🔷The more you write for somebody with peculiar interests, the less you compete for attention
Don’t Wait to Start Writing Until You've Found Your Voice...
🔷Everybody has a voice, just like everybody has a personality
🔷But your voice won't reveal itself if you just sit back and think
🔷You have to write and publish frequently
Socializing Your Ideas is How You Discover the Ways You're Different...
🔷You’re on your way once you want to be less like other people, not more
🔷Lean into your quirks and listen to the whispers of your intuition
🔷Nurture your differences with a cocktail of obscure influences
Learn to Write Fast...
🔷Have a note-taking system
🔷Collect your most relevant ideas
🔷Leverage the thinking you’ve already done
🔷Once you've compiled enough ideas, structure comes together like alchemy
If an Essay Demands Contemplation, Write Slower...
🔷But just as athletes do drills, writers should practice writing fast
🔷At minimum, writing fast forces you to improve your process
🔷At most, it will vastly increase your earnings power
If You Suffer From Writer's Block, Generate Ideas by Talking...
🔷Record yourself talking about your thesis for 15 minutes
🔷Explain what you want to write
🔷Pretend like you're talking to a friend
🔷Use Otter to get an instant transcript of your ideas
Your Verbal Output Will Become the Raw Material for Articles...
🔷Remember, Winston Churchill wrote by dictating his thoughts
🔷Then, once his ideas were on the page, he revised them
🔷If it wasn't above Churchill, it isn't above you
Your Biggest Advantage Over Your Talking Self is Taking Time to Edit...
🔷Use that time to inject fun in your writing
🔷Add meaning with fresh word choice
🔷Make your writing sharper and more descriptive
🔷Paint over your mistakes until you achieve precision
Avoid the Trap of Sounding Smart...
🔷There are words people know and say
🔷And there are words people don't know and don’t say
🔷Mine the depths of your brain for the language people know but don't say
Instead of Writing Panoramic Thought Pieces, Focus Only On Your Shiny Dime...
🔷The dime is a tiny but detailed idea that's easy to visualize
🔷Imagine building a model airport and representing the control tower with a dime
🔷In writing, everything revolves around that dime
Your Friends and Co-Workers Won't Judge You If Your Articles Isn't Comprehensive...
🔷But your writing will spiral out of control if you lack constraint
🔷Every topic is bigger than it seems at first
🔷Writing unlocks a kingdom of epiphanies you wouldn't have discovered otherwise
Consistency, Not a Magnum Opus, is What Breeds Success...
🔷Showing up every day, even in short stints, gets you in better shape than scattered, all-day workouts ever will
🔷If you're overwhelmed by the size of your topic, find the smallest viable idea you can write about
Organize Your Ideas with Post-It Notes...
🔷Write one idea per note, then hang the notes on the wall
🔷Hanging the notes makes your memory spatial
🔷Displaying them offloads your working memory to paper and increases your effective intelligence
Write as Many Notes as You Can Process in a Single Glance...
🔷Make sure each note represents one day’s worth of writing
🔷When you write, focus on one note
🔷Change the structure by moving notes around instead of creating a new outline from scratch
An Islands and Bridges Strategy Will Give You the License to Tackle Ambitious Essays...
🔷Before your ideas are clear and before you know how they connect, start with a collection of intellectual islands
🔷Don’t start with an outline
🔷Just jump in and get your thoughts on paper
Write About an Island Per Day...
🔷Write about an unlimited number of islands
🔷Represent each island with a Post-It note
🔷Write as well as you can about individual sections
🔷Create an archipelago of ideas
Once You Find a Structure, Re-Order the Post-It Notes...
🔷Let the writing process rearrange the islands, then build bridges between them
🔷Reduce interdependencies and write transitions late in the writing process
🔷Don’t wait until you know what every sentence should look like
Your Productivity Hinges On How Fast You Can Ascend to the Skyway of Satisfaction...
🔷The Skyway is your flow state – it’s where you enjoy effortless focus
🔷The problem is the flow state ends when you stop writing for the day
At the End of the Skyway There's a Parking Lot...
🔷You can get in your car and drive away, or you can capture the view
🔷Capturing the view is a fast-pass to the Skyway the next time you write
🔷It’s how you reload the essay's context into your brain and decide what to do next
The Next Time You Stop Writing, Take Three Minutes to Pen a 100-Word Note at the Top of Your Page...
🔷Write about where you’re stuck
🔷Write about what you plan to achieve next time
🔷Write about what you were thinking about when you stopped writing
Clichés are Ideas Without Surprise...
🔷They align with your worldview and cause you to turn off your mind
🔷They appear when the topic is either too broad, or common knowledge
🔷They stick out when you can predict the content by looking at the title
Insightful Ideas are Always Jarring; They Shock You Out of an Intellectual Slumber...
🔷The next time you write, avoid high level topics
Instead, zoom in and add a twist to a familiar subject
🔷Focus on under-explored topics
🔷Look for second- and third-order effects
The Work is What Consumers Don't See...
🔷It’s the inelegant things you removed from the product
🔷You’re done when the product is so simple others think they could’ve done it themselves
🔷That means they won’t appreciate how hard you’ve worked
Accept You'll Only Publish a Small Part of What You Type...
🔷Silence the part of your ego that wants to advertise your work ethic
🔷Make the work invisible
Musicians Copy, Writers Should Too...
🔷Aim for perfection but pay attention to your mistakes (they hold the seeds of your individuality)
🔷Imitation reveals our identity, especially when we fall short of those we admire
Binge-Read Your Favorite Writers...
🔷Shamelessly copy their style
🔷Follow the beat of their sentences and cadence of their words
🔷Mirror the greats so intensely the glitter of their brilliance shines upon your craft
Writing Makes You a Better Speaker...
🔷Writing frequently helps you speak rhythmically
🔷Writing gives you a well of stories and stats
🔷Writing sharpens the substance of ideas
🔷Writing turns you into a carrier of ideas you’ve already penned
For the next 85 articles, follow along as David continues his "100 Days of Daily Writing."

ageofleverage.com/100
And if you like Big Idea Summaries like this, sign up for my newsletter!

letter.substack.com

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More from @jmikolay

Apr 17
I love how ChatGPT is reminding people about the fundamentals of good writing

By showing us bad writing

People were worried kids & adults would use it to cheat and pass off machine thoughts as their own

Instead, what's happening is ChatGPT is good at everything BUT the final stage: style and usage...

The "elementary" rules...

That's why @paulg flags inflated diction and words like delve

Because they violate principles of great writing (not mechanics and grammar, but what's harder to learn: "style in the sense of what is distinguished and distinguishing.")

Decades ago I printed this page, underlined a few things, and wrote comments in the margins (including "Beat Army." I was at the U.S. Naval Academy back then).

This page, and two other reminders (next tweets in thread), are all you need to know about writing...

Save them as a trinity of writing advice

They'll be your guide when you stare at the ceiling and ask, "What am I trying to say?"

Even after you see ChatGPT words in front of you.Image
Orwell's advice for a scrupulous writer.

Follow to make your writing valuable. Image
Cut out this sentence and tape it to your desk.

Look at it every time you're stuck and need to find the right thought.

I lost count of how many times that simple reminder has rescued me from a hopeless situation.

All writing advice condensed to one sentence: Image
Read 5 tweets
Dec 4, 2023
The ultimate question:

How did we go from living in trees…to teaching machines language, and where do we go from here?

This is the story of humanity, distilled.

Read this:
1⃣To see today through our past
2⃣To predict where humanity might go
3⃣To contribute to human progressImage
In the millions of years since we split from chimps, our species has experienced 15 Great Evolutions (or revolutions), and another one is in progress.

Great Evolutions proceed through phases and culminate in the emergence of a breakthrough tool. Image
Breakthrough tools give our species new powers and sustainable competitive advantages. They extend from our ability to adapt and interact with the world differently.

The Great Evolution underway now and occurring within our lifetimes is giving us the ultimate tool-making tool.
Read 66 tweets
Apr 6, 2023
I made a list of 150 crazy things we didn't have 15 years ago

So many used to be hard or frustrating, now they just work

It’s wild how different the world is now

Imagine what it'll be in the future:
🔷EVs
🔷E-books
🔷YouTube
🔷Podcasts
🔷VR gaming
🔷Video calls
🔷Audiobooks
🔷3D printing
🔷Social media
🔷Remote work
🔷Telemedicine
🔷Crowdfunding
🔷Online dating
🔷Online gaming
🔷Online banking
🔷Online learning
🔷Online shopping
🔷Fitness trackers
🔷Mobile hotspots
🔷Mobile payments
🔷Home automation
🔷Voice assistants
🔷Scheduling tools
🔷QR code scanning
🔷Group video calls
🔷Interactive maps
🔷Smart thermostats
🔷Home solar panels
🔷Password managers
🔷Smartphone wallets
🔷Remote car starters
🔷Autonomous vehicles
🔷Online food delivery
Read 19 tweets
Apr 3, 2023
I asked ChatGPT about what it’s like to work with humans

Its answer was surprising

I told it to give me 9 of the best metaphors it could think of about its relationship with creative people

The list shows how powerful AI will be for creative work:
One thing up front:

After ChatGPT gave me the list of metaphors

I asked which was closest to the way it thinks about its relationship with creative people

To me it showed the proper way we should think about it too
1. Artist and muse:

The AI assistant is the muse that inspires the human artist

The AI provides creative ideas, suggestions, and perspectives, sparking the artist's imagination and helping them overcome creative blocks
Read 17 tweets
Mar 13, 2023
The best 2-min from the best product launch of all-time

& more profound than we think

Revolutionary products are made possible by revolutionary user interfaces

This is what people STILL don't appreciate about conversational AI

And what makes it revolutionary...🧵
Steve had a simple & profound insight:

Revolutionary user interfaces don't just make revolutionary products possible because they change the way we interact w/machines

They make them possible because they use a unique human ability we already possess

Something we're born with
The Mac was made possible by the mouse – and mouse was designed for our *hands*

The iPod and iPhone were made possible by the click wheel and multi-touch – and those were designed for our *fingers*
Read 7 tweets
Feb 26, 2023
Last night in NYC, @eugenewei talked about how companies think.

“2003 to 2004 was my last year at Amazon.

I joined a skunkworks project inside the company. It was a small team & we were working on something new, not related to retail.

It was a pet project for Jeff Bezos…
Jeff came to us and said, “We're trying out something different now.

This is how we're going to work every week.

You’re going to write a memo. You’re going to write down an essay for me. Then you're going to print it out for me.
Then you’re going to come to me, and I'm going to sit there and read it and mark it up.

Every week I wrote memos and essays. Then Jeff tore me apart face-to-face.

When I wasn't stressing over the revisions, I was thinking about why Jeff wanted to us to write memos & essays.
Read 54 tweets

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