Co-Founder, Sorenborn. comms + storytelling for industry-defining companies. xPalantir, nuke subs, 2x founder. Comms, biz, creative process
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Apr 17 • 5 tweets • 4 min read
I love how ChatGPT is reminding people about the fundamentals of good writing
By showing us bad writing
People were worried kids & adults would use it to cheat and pass off machine thoughts as their own
Instead, what's happening is ChatGPT is good at everything BUT the final stage: style and usage...
The "elementary" rules...
That's why @paulg flags inflated diction and words like delve
Because they violate principles of great writing (not mechanics and grammar, but what's harder to learn: "style in the sense of what is distinguished and distinguishing.")
Decades ago I printed this page, underlined a few things, and wrote comments in the margins (including "Beat Army." I was at the U.S. Naval Academy back then).
This page, and two other reminders (next tweets in thread), are all you need to know about writing...
Save them as a trinity of writing advice
They'll be your guide when you stare at the ceiling and ask, "What am I trying to say?"
Even after you see ChatGPT words in front of you.
Orwell's advice for a scrupulous writer.
Follow to make your writing valuable.
Dec 4, 2023 • 66 tweets • 16 min read
The ultimate question:
How did we go from living in trees…to teaching machines language, and where do we go from here?
This is the story of humanity, distilled.
Read this:
1⃣To see today through our past
2⃣To predict where humanity might go
3⃣To contribute to human progress
In the millions of years since we split from chimps, our species has experienced 15 Great Evolutions (or revolutions), and another one is in progress.
Great Evolutions proceed through phases and culminate in the emergence of a breakthrough tool.
Apr 6, 2023 • 19 tweets • 3 min read
I made a list of 150 crazy things we didn't have 15 years ago
So many used to be hard or frustrating, now they just work
It’s wild how different the world is now
Imagine what it'll be in the future:
🔷EVs
🔷E-books
🔷YouTube
🔷Podcasts
🔷VR gaming
🔷Video calls
🔷Audiobooks
🔷3D printing
🔷Social media
🔷Remote work
🔷Telemedicine
🔷Crowdfunding
🔷Online dating
🔷Online gaming
🔷Online banking
🔷Online learning
🔷Online shopping
🔷Fitness trackers
🔷Mobile hotspots
Apr 3, 2023 • 17 tweets • 3 min read
I asked ChatGPT about what it’s like to work with humans
Its answer was surprising
I told it to give me 9 of the best metaphors it could think of about its relationship with creative people
The list shows how powerful AI will be for creative work:
One thing up front:
After ChatGPT gave me the list of metaphors
I asked which was closest to the way it thinks about its relationship with creative people
To me it showed the proper way we should think about it too
Mar 13, 2023 • 7 tweets • 2 min read
The best 2-min from the best product launch of all-time
& more profound than we think
Revolutionary products are made possible by revolutionary user interfaces
This is what people STILL don't appreciate about conversational AI
And what makes it revolutionary...🧵
Steve had a simple & profound insight:
Revolutionary user interfaces don't just make revolutionary products possible because they change the way we interact w/machines
They make them possible because they use a unique human ability we already possess
Something we're born with
Feb 26, 2023 • 54 tweets • 10 min read
Last night in NYC, @eugenewei talked about how companies think.
“2003 to 2004 was my last year at Amazon.
I joined a skunkworks project inside the company. It was a small team & we were working on something new, not related to retail.
It was a pet project for Jeff Bezos…
Jeff came to us and said, “We're trying out something different now.
This is how we're going to work every week.
You’re going to write a memo. You’re going to write down an essay for me. Then you're going to print it out for me.
Feb 15, 2023 • 4 tweets • 1 min read
Tweetstorms started ~9yrs ago
Twitter threads started ~5yrs ago
What are the most outstanding, impactful, and interesting Twitter threads of all time?
The future of Word & Google Docs is for software to solve the blank page problem, on the one hand, and the editing problem on the other
These are distinct problems. Both will be solved w/AI, starting w/the customer experience & working backwards to tech
Solutions to the blank page problem & the editing problem will both involve a conversation with an AI assistant
The blank page problem will look like ChatGPT integrated w/your note taking system
Both problems are nuanced & interesting
Feb 6, 2023 • 23 tweets • 5 min read
AI is the most useful technology ever developed
And it’s not even close
AI isn’t overhyped, it’s underhyped
Massively. Still.
Here’s why most people are still underestimating AI, and what’s about to happen to society:
Most people are underestimating AI because they're thinking about it backwards
Instead of thinking about it as a new tool, it's better to think about it as a new INTERFACE to humanity's ultimate tool:
Language. Pictures & symbols w/meaning
The A/V world of human consciousness
Jan 28, 2023 • 8 tweets • 3 min read
7 mind-boggling things everyone should know about the universe:
Before the 17th-century, nobody had ever seen anything smaller than a speck of dust.
400 years later, the most powerful microscope we've ever made has a magnification one trillion times the magnification of the first-ever microscope (~270x).
Jan 26, 2023 • 15 tweets • 5 min read
This is quite literally the ride of your life
The path you'll take through the universe in your lifetime
You didn't buy a ticket for this ride...
And you don't want to waste it on work alone
Instead, be amazed at both sides of life (and forget work-life balance):
🧵
This is the first side of life (and it's important!)
The metaphor is a curve: a compounding exponential function
In our careers, we think about growing, winning, and dominating the competition
Jan 20, 2023 • 4 tweets • 2 min read
What are the best examples of writing an AI bot would never come up with on its own?
Here's one:
Another example...
Writing no AI would come up with on its own
This is an ad:
Jan 15, 2023 • 7 tweets • 2 min read
To everybody leveling up
I've been curating the most useful & educational resources shared on Twitter in the past 750 days (and counting)
Here are the 50 most essential things ever said about writing:
“If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”
-George Orwell
Apr 1, 2022 • 68 tweets • 14 min read
Dear learning Twitter,
Here's your weekend read.
I curated 50 of the most educational resources shared on Twitter in the past 30 days
Beware the 🐇 🕳
I organized these resources into sections: