Who is this course is for?
🔷Your skills are in demand
🔷People come to you for results
🔷You create compelling content
🔷You want to build valuable products
🔷You need to put more of your process in writing (and you don’t need or can’t afford a $10k/month consultant)
Who am I?
🔷I summarize creators on Twitter
🔷I help creators get paid @gumroad
🔷I helped @jackbutcher structure “Build Once, Sell Twice”
🔷I’m helping @EricJorgenson structure a course
🔷I'm helping @mkobach write a short book
🔷I’m helping @dvassallo structure a product
I channel successful creators in my personal life and @gumroad
Here’s what I’ve learned from them in the past six months, in their own words.
Stages of the Builder’s Journey – a Blueprint for Aspiring Creators:
Don’t wait until you have a big following (i.e. start now)...
🔷“I had fewer than 300 followers when I started”
🔷“I had fewer than 400 followers when I started”
🔷“I had fewer than 500 followers when I started”
Create without a plan (i.e. just be creative)...
🔷“This started as an experiment”
🔷“I wasn’t trying to build a business”
🔷“I didn’t set out to become a creator”
🔷“This wasn’t something I thought I’d be doing”
Strunk & White's "The Elements of Style" is the best-known instruction book on writing in English.
I organized and distilled chapter five, "An Approach to Style (With a List of Reminders)," from 6,500 words to 1,300.
The summary includes ten observations and 21 reminders:
There’s no key that unlocks the door...
🔷No infallible guide to good writing
🔷No satisfactory explanation of style
🔷No inflexible rule by which writers may shape their course
These reminders state what most of us know and at times forget...
🔷Style is an expression of self
🔷To approach it, turn away from mannerisms, tricks, and adornments
🔷Move toward plainness, simplicity, orderliness, and sincerity
An hour into a conversation with @karaswisher two years ago, @elonmusk told a story I still think about whenever I hear CEOs talk.
Two years earlier, Elon said he was "going to take apart a tunnel-boring machine" and "improve its efficiency between 500 and 1,000 percent."
In response, an unnamed tunneling consultant was quoted as saying, "Give me a break. You think someone can take apart a Boeing plane and put it back together, improving it by 500 percent? Elon’s got a very steep learning curve."
Which is exactly what Elon thought too. At the time, he said, "We have no idea what we’re doing. We’re going to get this machine, take it apart, figure out how to make it go much faster and still be safe. We’ll see how much progress we can make."
Here's my latest summary of his last 15 articles, distilled from 8,000 words to 800.
Installment 2⃣: David's Big Ideas on the Creative Process, Knowledge Management, and Effective Writing
If you want to start creating, but you don’t know where to begin…
🔷Start with curation
🔷Give yourself license to experiment
🔷Gather links and write recommendations
🔷Differentiate yourself by adding commentary
🔷Add an interpretive layer to the links you gather
Curate your intellectual environment…
🔷Notice small details
🔷Start to recognize patterns
🔷Classify the world in unusual ways
🔷Stand out with your vivid personal monopoly
Good management matters more than ever…
🔷Today’s employees need to be both productive and creative
🔷To do that, they need to be inspired and internally motivated
Management gives you leverage…
🔷Optimizing management creates ripple effects
🔷Managers dictate the experience of most people at a company
🔷Leverage is the art of making small changes that have big impacts
🔷Employees optimize for managers as much as the specific company