Thread by @axeliaklein

Last week @LucianaLix, Partner at @sequoia, asked what the up and coming categories in Europe are.

The thread created >90 interesting replies. I took the liberty to analyse them and rank according to prevalence.

The Top 10 Themes in Europe (according to Twitter):

1) Digital health

Example sub categories: Wearables, Preventive Healthcare and Wellness, Longevity, Mental Health, Inefficiencies in Health Care

Example companies: @ouraring, @meditopiapp, @HelloBetter_de, @Vinehealth_

2) Future of work

Example sub categories: Onboarding, Employee Engagement, Virtual Meetings / Conferences, Team Collaboration

Example companies: @TypelaneHQ, @workvivo, @tamehq, @atium_app

3) Sustaintech

Example sub categories: New Materials, Batteries, Zero Carbon Mobility, Energy Transition, Circular Economy

Example companies: @TwaiceTech, @SwytchBike, @PicloEnergy, @FatLlamaHQ

4) Femtech

Example sub categories: Menopause, Midwives, Sexual health, Beyond Reproduction

Example companies: @peppy_health, @kinderheldin, @letsemjoy, @peanut_app

5) Agritech

Example sub categories: Farm Robotics, Marketplaces, Sensing & IoT, Novel Systems & Tools

Example companies: @PlantixApp, @BetterOrigin, @_Breedr, @onesoilplatform

6) Open source

Example sub categories: Open Core, Open Source SaaS. In verticals such as; Big Data, Mobile, Cybersecurity etc.

Example companies: @Odoo, @strapijs, @seldon_io, @QuestDb

7) Agetech

Example sub categories: Community Building, Home Care, End of Life Planning, Wellness and Preventive Care

Example companies: @KraydelCares, @careship_de, @Farewill, @virtue_io

8) Foodtech

Example sub categories: Lab-Grown Food (Dairy / Meat), Vertical Farming, Disruption of Retail

Example companies: @NoquoFoods, @mosa_meat, @INFARMBerlin, @YourKarmaApp

9) Open banking

Example sub categories: Open Banking APIs, Thematic Savings, Credit Portability, Payment Simplification

Example companies:
@TrueLayerStatus, @creditkudos, @YapilyLtd, @Sync_Money

10) Passion economy

Example sub categories: Virtual teacher / tutor, Video Course Creator, Influencer Marketplaces / Tools, Coaching

Example companies: @MyTutor, @jellysmacklabs, @depop, @CoachHub_IO

+ Feel to add your own startup under each respective category!