1/ I recently ran two threads on product #launch. Based on the new chapter of Founder Puzzles - Launch!
22 pages, 8831 words. Everything I have learned about product launches over 28 years and burning a few hundred thousand dollars in vain.
Broke it down in two parts.
2/ First a framework and a personal history of #launches. What worked, what didn't? How has the framework changed across 28 years. What does it look like? How did we burn $79,000 and booked no sales.
3/ Followed by Founder Puzzles case study. How long did it take us to cross our internal targets? How did we beat them? What did we do? What did we change?
Original projections - 45 sales. 8 weeks later final tally? 190 copies. How?
A single customer credit transfer made on the SWIFT network.
The bane of remittance/ free lancer / tech founder challenge across banking sector in Pakistan. More so for small businesses / founders that receive sub $ 1,000 wires.
Once upon a time in a different life we wrote, ran and supported treasury systems that generated MT 103 messages for local banks.
Given how treasuries front / back offices are structured and how all $ payments are consolidated and cleared via NYC, workflow was simple.
Collect all outgoing payments, bundle them together into one balance for one market / relationship / target account.
Send a shorter message to primary US$ Nostro account targeted for out going transfers for one amount.
Open to all undergraduate and graduate programs in Karachi.
If you are:
a) Avid game player
b) Aspiring game designer
c) Care about creative expression
d) Curios about what make games playable, addictive, instant hits, or
e) Love real time community feedback
2019-20.
First and second half marathon.
Remote work + Zoom Cohort based live training.
Founder Puzzles. Product launch.
2020-21.
Surviving Covid + recovering.
Close call.
3rd half.
2021-22.
Context switching. Fixing my knee.
Growth and Economic Complexity.
Raising 6 at 18 post.
Scale multiples and idea selection framework.
The Pakistan dataset.
Ed-Tech and crypto deep dive.
Teaching Venture Capital + Fintech and Financial Innovation.
Shipping FP, 2nd Ed.