The rise of TikTokers teaching financial literacy shows how grossly under taught it is by traditional educational avenues
other under taught areas I've seen TikTokers address

-photo/video editing
-public speaking
-psychology of sales
-real estate basics
-proper weight lifting techniques
whether or not these people are qualified to teach—and if young people should be listening to them—is a whole different question

the point is there is an undeniable trend of TikTok (and social media in general) filling educational gaps
The future of education will come from organizations like @MorningBrew

-more credible than TikTokers (but still personality driven)
-more approachable than traditional universities
-has distribution expertise
-agile enough to fill educational gaps wherever they may arise
okay this turned into an impromptu thread but one more thing

the winner of education 2.0 will be the org that can develop credible personalities

Harvard = credible

TikTok "gurus" = personalities

@KinseyGrant teaching you how to build a podcast = credible personality

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More from @tobydoyhowell

17 Oct
Posted this question the other day and got 800+ responses

here's a thread breaking down the fourteen most common, creative, and hilarious ways people landed their current gig
1. "I created it"

this was BY FAR the most common response

Key takeaway: don't like your job? create one you do
2. Spray and pray

honestly didn't know the "scrape every company in a 10 mile radius" tactic was even a thing

Key takeaway: if you cast out enough lines, you'll get bites
Read 16 tweets
16 Oct
Both @APompliano and @stoolpresidente started podcasts recently with TikTok stars

but Pomp is going about it in a way smarter way than Dave is

quick analysis
1/ Dave's show is called the "BFFs Pod" and he's teaming up with @JoshRichards who has 22 million followers on the Tok

2/ Pomp's is called "Capital University." His TikTok star of choice is @BryceHall w/ 14 million followers

Read 8 tweets
16 Oct
1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier
2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics
3/ Video editing


Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan
Read 10 tweets
22 Sep
10 Twitter thread ideas that will get you likes
1. Tell a general and surprising story

this idea from @paulg and is the framework of every good thread

in this example

General = the story of a normal guy obsessed with a cookbook

Surprising = the valuable lesson for creators contained within

2. Repurpose posts from Reddit

the majority of threads are simply exercises in curation

this thread blew up with minimal effort

Read 11 tweets
17 Sep
1/ Being a writer at @MorningBrew means existing in a constant state of creativity

creativity comes with its own set of challenges

here are a few ways I've learned to get over writer's block and imposter syndrome

Set fear-inducing deadlines

the Brew newsletter has to go out the next morning

I literally have no other option other than to get a piece done

my hand is forced every day

have someone set immovable deadlines, and watch your output 10x
3/ Massage your work

if there is a lump of something on the page, congrats, the hardest step is over

now enter massage mode

make each sentence feel good, like it deserves to be there

then, if you have to keep rewriting a sentence, just delete it
Read 10 tweets
16 Sep
1/ @jamiekaywilde and I just put together a Marketing 101 syllabus for the Brew (link at the bottom of this thread)

it led me down some crazy marketing rabbit holes

here's my favorite one

A thread on why Betty Crocker deliberately made its cake mixes a worse product
2/ In the 1950s General Mills released its now-famous Betty Crocker cake mixes

the mixes included all the dry ingredients, plus milk and eggs in powdered form

all you needed to do was add water, mix it all up, and put the pan in the oven
3/ Sales we're nonexistent

despite being an unbelievable product that saved tons of time in the kitchen, no one bought it

we'll get to the reason why in a second

but first...
Read 10 tweets

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