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Toby ☕️ Profile picture
@tobydoyhowell
Oct 1, 2020 • 5 tweets • 1 min read • Read on X
The rise of TikTokers teaching financial literacy shows how grossly under taught it is by traditional educational avenues
other under taught areas I've seen TikTokers address

-photo/video editing
-public speaking
-psychology of sales
-real estate basics
-mediation
-proper weight lifting techniques
whether or not these people are qualified to teach—and if young people should be listening to them—is a whole different question

the point is there is an undeniable trend of TikTok (and social media in general) filling educational gaps
The future of education will come from organizations like @MorningBrew

-more credible than TikTokers (but still personality driven)
-more approachable than traditional universities
-has distribution expertise
-agile enough to fill educational gaps wherever they may arise
okay this turned into an impromptu thread but one more thing

the winner of education 2.0 will be the org that can develop credible personalities

Harvard = credible

TikTok "gurus" = personalities

@KinseyGrant teaching you how to build a podcast = credible personality

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More from @tobydoyhowell

Toby ☕️ Profile picture
Jan 2
If you are getting into long distance running for the first time in 2024, please read this: Image
1. 80% of your runs should be at an easy conversational pace. 20% should be breathless at the edge of your aerobic threshold.

2. Shoes do matter. Go get fitted and rotate pairs to avoid wear. Recovery runs, speed work, and long runs should be done in different shoes ideally.
3. Get a heart rate monitor. You can't follow the 80/20 rule if you don't know how hard you are pushing yourself.

4. Increase your mileage by no more than 10% per week. Any bigger jumps will lead to injury, almost guaranteed.
Read 12 tweets
Toby ☕️ Profile picture
Jan 13, 2023
Today, I sent the first edition of The Game

At the bottom, I included a game I invented called

The Button

Here’s how it works (and how you can play)
The rules are simple

Readers can click The Button or not

Totally up to them
Then they guess how many clicks The Button will get

I provide them with the email list size

They respond to the email with their guess
Read 7 tweets
Toby ☕️ Profile picture
Jul 8, 2022
Lil Nas X goes viral whenever he wants

And he does it without spending a dime

Here's the story of how he went from penniless to Grammy winner (and what you can learn from it):
Lil Nas X dropped out of college to pursue music at 19

but he didn't actually make much music at first

instead, he was obsessed with Twitter

he ran a Nicki Minaj stan account that he eventually grew to around 30,000 followers
But success on Twitter didn't translate to musical success

"I’d post a funny meme and get 2,000 retweets. Then I’d post a song and get 10," Nas said.
Read 17 tweets
Toby ☕️ Profile picture
Jun 2, 2022
I've talked to nearly 100 startup founders since joining @launchhouse

a lot of them are making the exact same marketing mistakes

here are the 10 most common marketing pitfalls I see (that you can avoid):
1. Assuming people care

until you give them a reason to, no one gives a shit about what you are building

the best way to fix this is to talk to customers individually

it doesn't scale, but it’s a necessity early on (and can help you write website and advertising copy later on)
2. Leading with education

founders think they need to teach their audience first

but an unproven startup is not where people go for educational content

it’s better to sell status first, then educate later

(this issue is especially prevalent in web3 startups)
Read 13 tweets
Toby ☕️ Profile picture
Jan 27, 2022
Memes are the most powerful, most underrated, and most misunderstood item in a startup founders toolkit

a thread on how to use memes to grow your startup
1/ Why memes?

memes are great tools at showcasing four things that startups need

+ positioning
+ progress
+ community
+ credibility
2/ Positioning

a great way to position your startup is through contrast

highlight the status quo then pit yourself against it

"Contrast burns your brand into the customer's mind."

— @GoodMarketingHQ Image
Read 11 tweets
Toby ☕️ Profile picture
Jan 14, 2022
This week, I worked on establishing content pillars at @launchhouse

Here are the four tenets that will define our content
𝐖𝐞 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐛𝐮𝐢𝐥𝐝𝐞𝐫𝐬

We tell their stories, highlight their wins, and amplify their needs to a wider audience. When one of us wins, we all win.
𝐖𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐞 𝐛𝐮𝐢𝐥𝐝𝐞𝐫𝐬

We curate and create content that will help builders become more effective and knowledgeable. Smarter builders are better builders.
Read 7 tweets

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