Ankur Warikoo Profile picture
Oct 2, 2020 19 tweets 4 min read Read on X
August 2016.
It has been 3 months since LinkedIn had launched its video feature.
And I had been waiting for it to be activated on my profile.

A thread...
I have been blogging since 2005.
Almost daily.
Started with my experiences as an MBA student at @ISBedu, then a consulting job.
Until then it was like a public diary.

But it took a very mature turn when I turned an entrepreneur in 2009.
I was experiencing so much, on a daily basis.
Making mistakes left, right and center.
Course correcting.
My biases were being challenged.

And I was learning so, so much!

The blog began to reflect that.
And people began to read it.
A lot more people than used to.
But by 2015-16, people had stopped reading.
Reading wasn't what most people did anymore.
They had moved to watching videos.

Jio had just launched.
And video consumption was picking up.

So I thought - why don't I write my blog, but also convert that into a video?
But by then Youtube had already become big and I was late to the game.
So when LinkedIn announced their video feature, I thought that could be an interesting platform to explore.

I had begun to see some early success, pasting my blog posts onto LinkedIn.

I was at 40K followers!
The video feature was launched, but even after 3 months, I didn't have access.
And everyday I saw videos from American entrepreneurs, business leaders and I was like, "Does this come to India at all?"

So one day, in August 2016, which happened to be a Wednesday, I wrote a post.
"Hey @jeffweiner - what does one have to do to activate the video feature on their profile?"
And I posted this on LinkedIn
(PS: Jeff was the CEO of LinkedIn back then)

In an hour, a product manager from LinkedIn reached out and said, "we have activated the feature for you!"
Seriously!?
That's what it took?
A post - asking for it?

It was a Wednesday.
And I recorded my first video on LinkedIn
"warikooWednesdays: If you don't ask, the answer is always no!"
Since then, I have posted over 600 hours of video content on LinkedIn, have amassed 860,000+ followers and warikoo Wednesdays became a property that people know me from.

But the point of this thread wasn't this humblebrag.
It was about what sets humans apart from animals!
Our ability to imagine.

Humans can imagine.
We can imagine stories.
We can imagine the future.
We can imagine things that don't exist. That haven't happened.

And this imagination has helped us tremendously.
We could imagine solutions to our problems.
We could imagine a better way of doing things.
We could imagine a better world.

And we did.
The world is far far better than it used to.
And continues to be, over long term.

But
This imagination also fails us. Every day.
Because when we want to do something, we begin to imagine.
We begin to imagine what would happen once we do that thing?
And our mind, imagines the worst.
Because its designed to protect us!
You want to ask a question?
People will laugh at you, when you do.
Mock you.
Tell you that you are stupid.

And as you imagine this, your brain tells you, why bother.
Don't ask.
Protect yourself from this potential harm.

So we hesitate!
Hesitate to ask
Hesitate to do something we want to do
Hesitate to explore what we wish to explore

We hesitate.
Our imagination, that has gotten us so far, also prevents most of us to move ahead.
And in my experience, it is a habit that we can develop.
The habit to not imagine the worst, as if it were to happen.
But to be aware of the worst, as if to prepare for it.

That day in August, I could have imagined no one to ever reply.
People to laugh at me at that post.
But instead, I imagined them to reply.
I imagined someone in the team to say, let's do it. It will make us look good.
I imagined the world being still the same, even if I didn't get the feature.

And I see that as a recurring thing in my life.
The habit to use this gift of imagination, to drive me, to propel me towards action, to pursue what I wish to pursue.

And its staggering how many people do not realize how their imagination hinders all of the above. I have seen it with the best of mind.
My biggest life lesson?
If you do not ask, the answer is always no

The biggest thing that has enabled this?
My imagination

The biggest thing that could have hindered this?
My imagination
Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world.
- Albert Einstein

Worry is a waste of imagination
- Walt Disney

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More from @warikoo

Mar 10
20 years back, at the age of 24, I got my first ever job.
It paid me Rs. 14,746 per month in hand.

In 2 years, at 26, I was earning 12L per annum.
Another 3 years, it reached 33L per annum.

Here is how it happened...
In Mar '04, at the age of 24, I dropped out of my PhD program at Michigan State University and came back to India.

What made the decision easy was the 100% scholarship I was on.
There was no tangible loss of money.
Just the intangible burden of letting down everyone in my world.
With no goals, no plans and no visibility over my future, the first thing I needed was financial independence and stability.

I had to get a job.
Any job.

I tapped into my (limited) network, spoke to my friends, applied through newspaper adverts, went for walk-in interviews.
Read 26 tweets
Mar 5
Do you know which animal kills most humans every year?

If you are thinking wild animals — lions, elephants, tigers — no.
If you are thinking snakes — good guess, but not the right one.
If you are thinking mosquitos — great guess. That's #2.

Do you know what's #1?
Humans :)

WE kill more humans than any other animal every year.
War, violence, fights, terrorism.

We somehow believe that the world is split into us and them.
And we feel that for someone to win, someone else has to lose.
That's what we have been fed every day.
That the world is finite — its wealth, growth, and opportunities.
And the only way one gets wealth, growth or opportunity is to snatch it away from someone else.
Read 12 tweets
Jan 25
8 things that parents kill within their kids

A thread...
1/ Kids are born with no other fear except that of falling.

Every other fear, they learn while living.
As parents we are largely guilty of instilling those fears in them.

Parents kill their fearlessness.
2/ They are born with the ability to immerse themselves.
In play.
And focus is a super power today!

As parents we disturb this immersion, by asking them to now eat, poop, bath, study, go for classes.
If only we allowed this immersion to continue.

Parents kill their focus.
Read 10 tweets
Dec 22, 2023
The best books I read in 2023

(giveaway) thread...
1/ How to do the work by @Theholisticpsyc

Been following Nicole for a while now and loved her book as well. Even in parts where I found myself disagreeing, I found myself challenged a lot.

amzn.to/3metoqa
2/ God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning

I don't even know how I landed up with this book - but it was clearly the surprise of this year.
Fascinating take on how technology and consciousness are (?) overlapping.

amzn.to/3DTWOzv
Read 28 tweets
Dec 15, 2023
Sold, 25,000+ copies of my third book in just 2 days, raking in sales of $125,000+ (Rs. 1Cr+) from 32 countries.

Best part?
We gave away a mind-blowing Rs. 73Cr ($8.8M) worth of value.

Here is how we did it...
In Aug 2023, @AlexHormozi launched his latest book $100M Leads, in a grand online event.

I remember watching his magical performance, feeling inspired and awestruck in the same go.

And then my usual awesome question popped:
"What is this telling me?"
I knew instantly I wanted to do something similar for my third book - Make Epic Money.

Discussed the idea with my publishers Penguin - they loved it.

In Sep, we decided on the dates:
Nov 26th: Online event + start of promo sale
Nov 28th: End of promo sale
Read 41 tweets
Nov 4, 2023
How to invest with a salary of Rs. 10,000?

4 ways:
1. Safe option
2. Medium Risk option
3. High risk option
4. The best option

A thread... Image
1. Safe Option: Fixed Deposits

Pros:
- Fixed rate of return
- Safe
- Low effort

Cons:
- Low rate of return
The last 10-yr average FD rate has been 6.05%
This means, post-tax this does not even beat inflation.

In other words, your money in FD will barely increase in value.
Corpus value after:
10yr: 7L
20yr: 33L
30yr: 1.11Cr

Actual value of that corpus (adjusted for inflation):
10yr: 5L
20yr: 12L
30yr: 26Cr

in other words, while your bank balance will show 1.11Cr, it will be able to purchase goods worth only 26L in today's price.
Read 21 tweets

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