Brandon Zhang Profile picture
Oct 2, 2020 15 tweets 5 min read Read on X
I just published my converastion w/ @mariepoulin

Watching her videos on @NotionHQ was what initially introduced me to the potential of Notion in managing projects.

Recounting her journey of building a business helping others manage their life & business in Notion

A Thread 👇
1/

Marie had come across Notion a couple of times, but it didn't stick until she worked on her permaculture certificate and needed a gallery.

Lesson: A project is the best way to learn Notion, just like a project is the best way to learn how to code.
2/

@mariepoulin realized that if people just took all their information from Asana or Evernote and pasted it into Notion, nothing would change.

You would have the same system. To be more productive, you need to build workflows.

Lesson: Evaluate and improve your systems
3/

Marie used to struggled doing Daily Journals.

With Notion, she built a visually aesthetic template that she looked forward to filling out everyday.

Lesson: Design your environment, add a reward to get you to complete a task.
4/

Marie soon found that Daily Journals helped her complete her Weekly Reviews.

The reviews were a forcing function to reflect on her journals to look for patterns and trends.

Lesson: Always analyze and reflect on your goals.
5/

Currently, Marie has over 17,000 subscribers on Youtube.

Last year, she had ~78 and was still getting over the discomfort of posting online.

She hired a speaking coach and committed to a 30 day video challenge.

Lesson: Invest in yourself
6/

Marie would also host Notion Office Hours, where different guests would come on to show their Notion setups and templates.

Marie was able to takeaway lessons from each guest to improve her own setup.

Her Notion videos on YT were also blowing up.
7/

Working as a freelance web designer, Marie often ended up taking on too many tasks.

She would function as marketer, designer, coder and learned a ton of skills along the way.

She began to become interested in the field of online courses.
8/

She even worked with her husband to create an online course platform at one point.

After seeing the response that her Notion content was getting on Youtube, she realized people needed guidance on the app.

Notion Mastery was born.

tinyurl.com/y29oy4p7
9/

For the past year, Marie has been coaching individuals and businesses on how to use Notion to improve their lives.

She noticed a bunch of central lessons and teachings that would be invaluable to share in a course.
10/

Notion Mastery addresses the earlier problem where people import all the information in Notion and expect it to work.

They do not know where to start to harness the power of Notion.

You can watch videos and download templates, but how can you take action?
11/

Notion Mastery teaches you how to centralize all the different apps you have in your life.

Consolidating:
- Asana
- Evernote
- G-Suite
- Trello
- Airtable
- Todoist
- Dropbox Paper
12/

@ivanhzhao, the CEO of Notion, said that Marie was:

"both a world-class expert and an exceptional teacher who has helped hundreds of people unlock organization and productivity with Notion. She makes things possible with this product that are even beyond my imagination.”
13/

The course helps you:

- Start off w/ a set of templates
- Design a custom workspace for you
- Build systems that last to help you plan and run your business/personal life
- Improve resource/knowledge management and note-taking

tinyurl.com/y29oy4p7
14/

Listen to the full episode here: brandonzhang.com/podcast/marie-…

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More from @brandonthezhang

Jun 18, 2022
6 traps to avoid when you start to build on Twitter:
1. Be strict with your time

The more you invest on Twitter ≠ more time spent on Twitter without purpose.

Building on Twitter involves:

• Writing
• DMing
• Replying
• Researching

Only open Twitter with a goal in mind:

• Clearing my DMs
• Responding to 10 tweets
2. Overthinking simplicity.

Twitter is simple:

• Build 10+ true connections via comments / DMs
• Build a content schedule
• Start posting threads after you reach ~1000 followers
• Have fun

All the niche tips are small optimizations people make after getting started.
Read 9 tweets
Jun 13, 2022
After helping 15+ founders scale their audience to >100k, I've seen a fair share of big wins and even bigger mistakes.

Here are 8 takeaways for YOU to build a high-value audience.

Let's start with the most non-conventional tip:
1. Counter-content wins

People respond (like/retweet) to two types of content on Twitter (h/t @Julian) :

• Counter-intuitive: "I never realized the world worked that way."

• Counter-narrative: "That's not how I was told the world worked!"

Example:

2. Quantify everything

You need to stand out on the timeline. You have ~3 seconds to grab someone's attention.

The truth: People respond to results and statistics.

Topics:

• How we grew to X employees
• How we raised $ X

Example:

Read 12 tweets
Mar 15, 2022
If leveraged quickly, Twitter can lead to life-changing opportunities, jobs, mentors, and friendships.

It worked for me.

But 95% of people have no idea how to start.

Here's a thread of 13 unique tips to help you turn Twitter into your most valuable resource:
1. Protect your attention from the algorithm.

Twitter is geared to try and serve content they think you like, not content that will create a positive impact for you.

To protect your attention:

• Use Twitter Lists
• Block Trending Topics
• Regularly Mute Conversations
2. Build Twitter Lists

The Twitter timeline is scattered. One second you are learning about NFTs, the next the best coffee shop in NYC.

Lists create content silos that allow you to build deeper understanding of the topics you actually care about. (Video h/t @aaditsh)
Read 17 tweets
Mar 4, 2022
an update ⚡️

excited to join @MavenHQ (back by @a16z and @firstround) to help them onboard and enable creators to build sustainable, $1m+ cohort-based courses.

why I'm excited to join a company looking to revamp the online education landscape: Image
1. I'm a user.

In 5 months, I've used @MavenHQ to run my own CBC.

It's allowed me and @aaditsh to reach:

• 3 cohorts
• 170+ students
• ~$80k in revenue

But it's still early, I can't wait to work w/ the product team to provide feedback from a course instructor's view.
2. CBCs empowers creators/instructors

In the internet era, education will follow a power law, great instructors will reach great outcomes.

CBCs allow creators to most efficiently transfer their knowledge, build close connections with their audience and monetize. ImageImage
Read 11 tweets
Mar 2, 2022
I'm helping @theSamParr and @gaganbiyani run Ideation Bootcamp.

Its primary goal: To teach people to spot and research scalable and viable product ideas that can grow to $100 million.

We're live with our first session now and I'll be live-tweeting my learnings below:
1/ On Ikigai

Because of Hustle Con, @myfirstmilpod, Sam's network.

He's seen behind the scenes of hundreds of businesses.

You don't NEED to love what you do, but having a sense of purpose certainly helps.

It removes a lot of luck and pain.
2/ On Starting Small

The key is to start small.

A small but intense fire is the goal.

Vision is thinking about a big, motivating goal. The future.

Execution is the early days, which are minuscule and just a fraction of the vision.

Think about both. They guide one another.
Read 21 tweets
Feb 28, 2022
I've been behind the scenes in watching many Cohort-Based Courses (CBCs) grow to 7-figure businesses.

But contrary to what you've been told, launching them isn't complicated.

Here's a 7-step system to take your course from idea to first paying customer:
First, what the hell are CBCs?

CBCs are interactive, community-centric online courses where a group of students advance through the material together - @wes_kao

Whereas async online courses have ~3% completion rates, CBCs usually have >70% completion rates w/ high engagement.
Let's identify the potential that CBCs have:

@fortelabs reached $2.7M in revenue in 2021
@AliAbdaal reached $2.5M in revenue through four cohorts of the Part-Time Youtuber Academy in 2021
@MavenHQ empowered 30+ instructors to make >$10k, with many making $100k-$250k ImageImage
Read 18 tweets

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