“People ignore sponsored tweets. People skip Youtube ads. People don’t notice Google ads. Like with viruses, we grew resistant. The new marketing is based on trust. And it takes years to build trust.”
—Orange Book
—Orange Book
This travelled so fast...
Among other things that I do, I write a newsletter called @MindWBoundary. The goal is to help everyone build a mind that can help them navigate the world masterfully.
You can subscribe here davidalade.substack.com
Among other things that I do, I write a newsletter called @MindWBoundary. The goal is to help everyone build a mind that can help them navigate the world masterfully.
You can subscribe here davidalade.substack.com
I think the idea behind the tweet above is not to say it doesn’t work.
Rather it’s to say people will do anything to avoid it. More so because many ads aren’t relevant to you.
That I check the price of a phone for instance doesn’t mean I want to buy the phone
Rather it’s to say people will do anything to avoid it. More so because many ads aren’t relevant to you.
That I check the price of a phone for instance doesn’t mean I want to buy the phone
but I keep seeing ads of the phone here and there on the internet just because you are tracking my browsing activity.
If it’s interesting and relevant like a lot of you have opined, I believe it may work.
Plus, ads can also be for awareness. Which makes sense as well.
If it’s interesting and relevant like a lot of you have opined, I believe it may work.
Plus, ads can also be for awareness. Which makes sense as well.
Talking of awareness, I only know about MasterClass because of YouTube ads. I’ve not paid for any of the products, but I know they exist.
Yet, trust is a good marketing strategy that has work and will continue to work no matter what.
Please don’t stop running ads.
Yet, trust is a good marketing strategy that has work and will continue to work no matter what.
Please don’t stop running ads.
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