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Anat Shenker-Osorio

9 Oct, 6 tweets, 2 min read

https://twitter.com/WeMakeTheFutur3/status/1314289011616296960

How well do you know high potential voters? In RCT of 6000 which reluctant voters did this engage?
a. Cynics (feel burned by system, don't believe change possible)
b. Peace seekers (find politics a whole lotta yelling, prefer to focus on fam and friends)
c. Both

https://twitter.com/WeMakeTheFutur3/status/1314289011616296960

What about this one?
a. Cynics
b. Peace seekers
c. Both

And this?
a. Cynics
b. Peace seekers
c. Both

https://twitter.com/anatosaurus/status/1312868820738994176?s=20

And now an admittedly tricky one:

https://twitter.com/anatosaurus/status/1312868820738994176?s=20

This one, unfortunately, only worked w already highly engaged and progressive respondents. People we don’t need to mobilize nor persuade. And, tbh, we suspected that. 1

Sharing anyway for this lesson: we’re not the audience & we must judge content on the basis of what works w targets not on ourselves.

And I for one love this ad. :)

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Anat Shenker-Osorio

@anatosaurus

15 Aug

Progressive’s attachment to constantly narrate all we’re confronting frequently renders our target audiences objects, not subjects, in our sentences. Little wonder we have trouble motivating people to sustained action.

Anytime you’re taking about what “they” do to us - you’ve made the opposition the actor and made passive those you’d like to see acting.

One of the proven most effective levers for mobilization is social proof: suggesting or claiming the group to which your audience belongs is already doing the thing you’re hoping to inspire.

Read 4 tweets

Anat Shenker-Osorio

@anatosaurus

6 Feb

Dear Leftie Twitter -
I know you’re freaked. Not sleeping great myself.
But, stop declaring yourselves the losing team; no one’s joining that.
We ran 2018 & delivered in 2019. We know how to organize, persuade & mobilize. Need to keep doing it & inspire others to same.

If the GOP were coming into 2020 with our track record last two years, they’d have “we are the champions” on endless replay.
Voters are attracted to what they think other voters are attracted to. I would say fake it till ya make it but we don’t even have to fake it.

Myths are powerful things. Whole ways of being, of relating to others, of determining right and wrong, come from them.
Stop spreading the story that the GOP is invincible. You’ll render it true.

Read 7 tweets

Anat Shenker-Osorio

@anatosaurus

23 Nov 19

What really flummoxes the left in messaging (yes, merely one of many problems - I grant) is that we’ve forgotten that at our core, we are storytellers not slogan makers. Of...

course slogans are crucial - simplifications that once repeated become the tattoo of our culture (purportedly) and thus manufacture our common sense.

But, to work, they must anchor back to a story. A story that sets the terms, defines how things work.

The story must make sense of how we got here - our origins.

And it must give us not just a glimpse of our desirable future but an absolute hunger for it.

Read 8 tweets

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