Thread by @sunandavashisht

This is unbelievable . Seems @aroonpurie is not upset at being caught for Ratings manipulation and then quietly having to pay fine for it but he is upset at why this information was leaked! it would still have been okay if his channel was not busy in blaming Republic for fraud:)

This TRP war that is ostensibly about manipulating ratings but essentially is about rival channels not knowing what to do with Arnab and his popularity. This is not ideological. It is purely driven by economics. That is why Times Now, India TV, Zee have also attacked Arnab

Here is an unsolicited advice to all TV channels. And this is my dispassionate analysis of news media scene too. You will not be able to get Arnab if you attack his integrity. He is not going to give petty bribes to manipulate ratings. That is not him.

Arnab, whether you like him or hate him is a newsroom phenomenon. You cannot challenge that. He has patented a style that many people may not like but you cannot ignore his loyal audience across the country. You have to be blind not to see that.

First you tried to get him by adopting his style of anchoring. So we had Arnab lites in every channel. That did not work because he is the original and fakes will never be as good as original. So you all failed in that misplaced aggression.

Think how Arnab got here. He did not become Barkha lite or Prannoy lite or Rajdeep lite ( all were stars when Arnab started). Arnab was smart enough to know if he did that he will get nowhere. So he worked on creating his own image.

His journalism can be loud,crass at times, in your face, but he is not forcing anybody to watch him.He owns a private TV channel and people have an option not to watch him. But they do. So if his rivals try to get him by attacking his professional integrity, they will get nowhere

Best thing for Arnab’s rivals who are now fighting this TRP war along with friendly state governments, is to go back to the story board. Think how you can make your journalism count and don’t try to run down Arnab because you come across as sore losers.

Arnab is here to stay. His journalism is here to stay. You cannot challenge him by copying him or by becoming hit men of friendly state governments. Do your own job. Try to do it well. You might be able to pick up audience on the way :)