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Tanzania is ranked as the 24th largest cocoa exporter in the world with a 0.2% market share. In the past year, Tanzania exported 10,157 tons of cocoa worth 18.4 million USD. EAC Markup

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The three largest importers of Tanzania’s cocoa beans are Belgium, Malaysia and India with imports worth 7.1 million USD, 5.3 million USD and 2.1 million USD respectively.

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According to International Cocoa Organization (ICCO) cocoa production in the world is estimated at 4,739,000 tons. 2019, Africa produced abt 3,622,000 tons making her the leader in cocoa production in the world, followed by America at 760,000 tons & Asia & Oceania at 357,000 tons
The consumption of cocoa is estimated at 4,727,523 tons and Europe is a dominant force in the sector, representing more than half of global cocoa imports.

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✅Cocoa Market

~Tanzania produces three varieties of cocoa: Forastero, Criollo and Trinitario. The total volume produced is about 23,000 tons (Ministry of Agriculture, 2017) and it is exported in a variety of forms such as Raw cocoa, Cocoa powder and Cocoa waste.
Tanzania’s market access into European countries is based on the generalized system of preference (GSP), where Tanzania has duty free quota free (DFQF) market access.

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In addition, Tanzania can access Malaysian, Chinese and American markets by utilizing preferential trade agreements that confer similar DFQF market access. However, in some countries, imports from Tanzania face tariffs such as Indonesia, UAE (5%) and India (21.30%) tariff rate.
💡Attractive Markets

The Dutch market share of cocoa imports is approximately 28% and is valued at 2.7 billion USD, making the country the largest importer of cocoa beans seconded by Germany at 1.2 billion USD and finally Malaysia at 8 million USD.

@GMwangonda @eacmarkup
Comparing the annual growth rate in value over the last 5 years, the Netherlands and Germany show a growth in their market size while the Malaysian market has been shrinking.

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💡Competition in the Target Market.

The main competitors of Tanzanian cocoa in the Netherlands are the Ivory Coast, Ghana and Nigeria.

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In 2018, the Ivory Coast exported 589,354 tons of cocoa beans worth US USD 1.3 billion, while Ghana exported 180,805 tons with the value of US USD 428.8 million and Nigeria 146,650 tons valued at US USD 313.4 million.

@safariwafungo @EUinTZ

Source: EAC Markup.

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