I strongly believe there’s one thing all entrepreneurs MUST understand:

THE TAX CODE

CPAs are humans and most take the path of least resistance and make mistakes.

Understand it so you can hire the right one, ask the right questions and help develop your own strategy.
A simple ex:

Everybody told us to lease or buy personal cars through the biz. Write off all of it.

Instead we bought cheap cars, paid for our own gas, and wrote of MILEAGE.

Our cost per mile was $.25. We wrote off $.55.

Huge advantage when you drive 30k miles a yr.
Buy this book. Read it. Take notes. Read it again.

I read it when I was 20. Has saved me tens of thousands since then.

amzn.to/38zQWKB
And if you need a better CPA for your biz ($1MM+ in revenue) or real estate portfolio, @baldridgecpa is as good as it gets.

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More from @sweatystartup

18 Oct
Everybody I know loves LEVERAGE when it comes to real estate.

It’s a beautiful and scary tool, kicking appreciation, depreciation, and cashflow into overdrive.

It amplifies everything. You can make a lot of money really fast and go broke in months.

Here’s how it works👇👇👇
Let’s say you’re buying a $1MM asset at a 7 cap. Meaning it generates $70k in net operating income (before debt service)

You put $300k down and borrow the rest ($700k) from a local bank.
At a 4% interest rate on a 20 yr amortization schedule you’re paying about $25k in interest and $25k in principle a year.

That’s 20k in cashflow on your $300k cash investment. A 6.6% CoC return.

You need better debt terms to buy 7 cap deals nowadays. But let’s continue.
Read 25 tweets
7 Oct
A rant.

Everyone looks at service businesses, let’s use a plumber as an example, and wants to help them generate leads.

“Nick plumbers suck at marketing! I can solve that problem! I can help them bring customers in the door!”

News flash:
Plumbers don’t have a customer problem. They have all the customers they could ever want.

They don’t need more leads!

What we need is more plumbers and landscapers and washers and cleaners and fixers!
Everybody wants to sit back on their computer and make money by doing something easy.

They want a scalable model. They want to work from anywhere. They want to take 1% of transaction to link two parties together.

This is ultra competitive. Low odds. Tough.
Read 4 tweets
6 Oct
Early in my career I held a lot tight to my chest - worried about others stealing my strategies.

Now I share as much as possible. Try to add value everywhere. Often without expectation or pay.

Since that shift my net worth and network have both exploded.

Not a coincidence.
Example #1.

I upset my partner by doing a mentoring session with a college kid who was starting up a direct competitor to Storage Squad.

3 weeks later he called me and tipped me off on a school contract he was pursuing but wasn’t big enough to take down.
He made the intro, we pitched the school, secured the contract, it’s now an extremely profitable branch.

Example #2.

About 2 yrs ago I was cold calling competitors in my area (self storage now) seeing if they wanted to sell.

I spoke to one owner and it turned into a..
Read 5 tweets
28 Sep
How to get rich without getting lucky:

Find a way to make $100 an hour doing something simple IN YOUR TOWN.

Do it until you have $10k+ in the bank and you’re too busy to sell new customers.

Hire employee for $25 / hr to do what you do so you can sell new customers.

Repeat.
Be willing to work and sweat and even maybe scrub toilets for 3-6 months.

Look at the market unemotionally. It’s not about you and what you love doing.

Don’t try to reinvent the wheel. Look at competition as a sign there is money to be made.
Compete with folks who run their business like its 1985 with secretaries, yellow pages, and cash.

Wrap in technology. Never take cash. Outsource accounting and get software for all other admin.

Turn quotes in 10 mins or less without site visits.

Book in 30 secs or less.
Read 11 tweets
23 Sep
I'm convinced that 99% of new business ideas are over-complicated.

YOU DON'T NEED TO BE DIFFERENT TO WIN.

Its about getting your slice of the pie. Go after a big pie and get your slice!

Don't try to invent your own recipe to a new pie and make it from scratch.
Its not about you and what you want to do and your ego and drive to change the world!

Do the common things uncommonly well and you can win.

In a lot of industries (home services) if you simply answer the phone and show up you can get your slice!
The passion projects are markets filled with selfish and delusional people.

The ones who love what they do so much they don't act as rational actors.

They'll stay open too long and with prices too low and smile the entire time.
Read 6 tweets
17 Sep
I'm convinced a lot of my success in life can be attributed to taking the path of least resistance.

I got a lot of advice like "do what you love, log 10,000 hrs, become an expert".

Horrible advice.

Instead, look at every decision like this:

What are my odds of success?
How successful is the person in the 50th percentile?

Pretty darn successful? Decent work / life balance if you do it right? Good opportunities from there?

Lets do it.

Unknown, broke, hoping for a big break? Or rich but throwing down 80 hrs a week and divorced?

No thanks.
The ability to put down the ego and realize I might not be in the top 5% of this field. Ever.

The ability to make unemotional decisions driven by logic and rational thinking vs dreams and desires and selfishness.

And being okay with not changing the world on day one...
Read 7 tweets

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