NEW: Here’s my exclusive first-look at the Biden-Harris campaign’s Animal Crossing: New Horizons island, BidenHQ. It features polling stations, ice cream, and absolutely zero malarkey.
theverge.com/2020/10/16/215…
theverge.com/2020/10/16/215…
The island's design is extremely thoughtful and the digital team paid very close attention to detail. Even the coffee mugs in the field office were customized with the Biden-Harris campaign logo. 
Upstairs is two offices for Biden and Kamala Harris. The team even designed Harris's rainbow pride jacket and put it in her room.
Outside of just a fun experience, it provides voting resources. Here's the virtual polling station with a link to iwillvote.com.
There are two main areas, as I mentioned in the piece. But the entire island is perfectly staged for screenshots since rope-line selfies are on pause. The whole culture around ACNH is sharing screenshots on social media. The Biden-Harris campaign really capitalized on that.
Long story short, the Biden team really familiarized themselves with Animal Crossing and its community. In doing so, they created a fun and engaging experience that feels authentic to the candidate and the game's fans.
theverge.com/2020/10/16/215…
theverge.com/2020/10/16/215…
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