NEW BLOG + THREAD: 'Reduce your carbon footprint' is a propaganda buzz phrase. Plain and simple. The idea of changing individual actions in hope of positively impacting the planet is part of a PR campaign by the fossil fuel industry. LINK: bit.ly/37ehbbu 1/ 
This @mashable article by @SkepticalRanger begins by describing a 1971 TV PSA some of you may remember. The ad shows a Native American man mourning Earth, which is now littered with trash and plastic pollution. It aims to touch on your emotions. 2/ in.mashable.com/science/15520/…
Who do you think sponsored that PSA? The beverage industry. The group responsible for the plastic pollution itself. The blame however, is thrown on the consumer. It’s been some time, so here's that PSA: 3/
This PSA was only the beginning of a PR stunt that’s still ongoing. The FF industry has misled the public to believe that as individuals WE are responsible for climate change meanwhile, they're going about business as usual. 4/
In the age of disinformation, a narrative can be created without any real facts. Why are plant-based meat alternatives being pushed so hard? And why the push for individuals to forgo animal-based meat? Can it really save the planet? (The answer is: No.) 5/
The argument made by anti-meat supporters is that livestock – particularly beef – is one of the main, if not THE main, causes of climate change. But the math for that argument just doesn’t add up. Take a look at the data below. 6/
According to @OurWorldInData, all of ag is responsible for 18% of global direct GHGs. Within the ag sector, livestock = only 6% of all GHGs. The energy sector – which includes electricity, heat and transportation – takes up nearly 75% of the pie. READ: ourworldindata.org/ghg-emissions-… 7/
I want to be very clear, the 6% from global animal agriculture should NOT be ignored. And here in the U.S., farmers should be looked to as climate leaders. U.S. farmers have reduced their herd emissions through efficiency measures, feed additives and technology. 8/
In fact, the California dairy industry is on the path to climate neutrality. We released a report about this last month. clear.ucdavis.edu/news/methane-c… 9/
Take a look at this @EPA overview of GHG emissions sources in the U.S. Within the 10% slice representing all agriculture, livestock accounts for 4%. Check out who is responsible for the rest. READ: epa.gov/ghgemissions/s… 10/
Not to mention, methane from cattle – which converts into CO2 and is part of a cycle – doesn’t behave the same way as CO2 from fossil fuels, which stockpiles in the atmosphere. Here’s a thread with more on this:
https://twitter.com/GHGGuru/status/1294270569890713601?s=2011/
Both on a global and U.S. scale, livestock accounts for a relatively small fraction of the GHG emissions pie, while the FF industry takes the monster share. Meaning – fossil fuel has been gaslighting consumers for many years. 12/
The manipulation of consumers allowed the FF industry to open Pandora’s Box, bringing chaos on the climate while distracting the public through guilt and virtue signals. Many other agenda-based groups have hopped on board. But this can't go on much longer. 13/
I take climate change very seriously and have been vocal about who the main culprit behind this global crisis is. If we don’t address this issue with immediate and tremendous effort, we may soon be too late. Here’s my blog post again with more: clear.ucdavis.edu/blog/big-oil-d… 14/14
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