A thread on what makes a good pitch:
Good pitches are outside-in & start from an external position- a problem u r solving or a client’s objective. Starting with ‘this is who we are' works sometimes. But mostly people don’t care about who u r. They care about what you are solving.
Good pitches first appeal to System1, then System2. In his book 'Thinking, Fast and Slow', Daniel Kahneman talks about System1 (intuitive thinking) and System 2 (deliberate thinking). Good pitches first appeal to System1. And if needed, have adequate details for System 2.
Good pitches are like trees. Everything is interconnected in a logical flow with no jarring surprises. Unless you have a surprise worthy of a Steve Jobs’ ‘one more thing’ trick!
In a good pitch the presenter is a step ahead and tees up what’s next before it appears on the slide. If the presenter is discovering the slide's content at the same time as the audience - she has already lost them.
Good pitches have an ‘etch' slide - The one that remains etched in the client's mind. It could be an illustration of your business model. It could be a summary slide. Have an ‘etch' slide and let the client know this is the one thing you want them to remember. (end of thread)

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