It was 2010 and we started with a mission to streamline local ojek (motorcycle taxi) services.
The hustle had begun. π
We also had many side missions.
Notice the carton boxes? They were filled with wedding cards. We were distributing them across Jakarta at the request of many to-be-wedsπ
We did a lot of #PastiAdaJalan - dropping children off, fetching concert tickets for our customers, et all.
We reached 100 orders. π
A picture that reminds us of where it all began...π
We do more than 200 million orders a month now. π₯
Our second office had a leaky ceiling and the entire floor was flooded. We had to pile tables on each other and save our computers, while continuing to work.
Having a roof over the head was getting too literal. π
An excel sheet managed all our bookings.
We'd get orders through calls, SMS, Twitter, Facebook, Yahoo messenger, BBM, emails, or any other mode of communication available. π
(Checking if there were pigeons involved, we'll get back on this.)
In 2012, we did something crazy (we always do, but this deserves a separate tweet).
We gave a 1190 km ojek ride to a customer, from Jakarta to Ubud, Bali. π₯°
4 days on the road - for media traction and publicity. π΅
2015. The year we actually 'launched' - the year we finally had an app.
We did 3 things and did them one way or the other.
Simple.
Quick.
But we failed more times than we can count. π₯Ί
2011:
Training 4 driver partners.
2016:
Hiring a stadium to onboard more than 50,000 driver partners.
We. Had. Arrived. π
1.5 years from an app to a unicorn. π¦
< 3 years to a decacorn. ππ
It's been a fruitful decade. π
We're now a #SuperApp with 20+ products, and a verb in Southeast Asia. Thank you for the love. π
Want to see more pictures of our hustle? Check out @adadithya's retelling of the tale π