In 2017, 15m 13-34-year-old US Facebook users left the service. These are Facebook's most valuable users, worldwide, and this was the largest-ever exodus from Facebook.
But all of those users simply shifted over the Instagram
marketplace.org/2019/03/06/tec…
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But all of those users simply shifted over the Instagram
marketplace.org/2019/03/06/tec…
1/
The theory of market economies is that the best companies with the best products and services attract the most customers. But when competition regulators allow large companies to gobble up little competitors to prevent them from growing into threats, markets become moneyball.
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The Instagram acquisition - like other FB acquisitions, eg Whatsapp and Oculus - were explictly predatory, designed to reduce competition in the market and preserve profits by depriving customers of choice.
theverge.com/2020/7/29/2134…
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theverge.com/2020/7/29/2134…
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That strategy works great (for FB and its shareholders). This year, Facebook has haemorrhaged US/Canada users - its most valuable users - and still seen surging earnings.
engadget.com/facebook-q3-20…
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engadget.com/facebook-q3-20…
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The company booked 22% year-on-year growth in the last quarter. Tellingly, FB now advises shareholders that the important indicator of the company's health isn't Facebook users, it's the "family of apps" number, combining FB, Instagram and Whatsapp.
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In other words: heads Zuck wins, tails we lose.
eof/
eof/
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