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3 Nov, 7 tweets, 2 min read
The Association of Sugar Mills wants you to eat more sugar. But why?

“Avoid sugar!” It's the first advice most of us receive whenever we raise concerns about our health. But curiously, that’s not the mantra that ISMA (association of India’s sugar mills) wants us to follow.
So much so that it has launched a knowledge portal meetha.org to educate masses about the benefits of sugar consumption. This whole exercise is quite elaborate and mills have begun an online campaign in order to boost domestic demand, involving workshops and webinars
But why are they are doing it all of sudden? Well, we can largely attribute it to the fact that India has excess stockpiles of sugar.

See, the production of sugarcane attracts farmers because of the relatively high minimum support price (MSP) for the crop
Also, government schemes and policies mandating sugar mills to buy from producers within a specified radius, plus other cost-saving incentives, acts as a safety net for sugarcane farmers and makes it an attractive commodity to grow.
Another major factor is the sturdiness of the crop to withstand fluctuations in weather. In fact, because cane farmers have to put in little effort by way of inputs and manhours in growing these crops as compared to others, it is aptly often considered the ‘lazy crop’.
But the problem is that while cane producers have gone on producing sugar, the consumption has been stagnant since 2015.

Although, India is the largest consumer and the 2nd largest producer of sugar in the world, the per capita consumption of Indians is below the world average.
And so the excess stockpiles have become a headache for the Govt as well as the mills because they have no place to store them.

So yeah... If they have to move the excess stockpiles, they need you to eat more sugar.

It is what it is!!!

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More from @finshots

3 Nov
The Pepsi Challenge

In 1975, Pepsi ran an advertising campaign in which they presented a bunch of people with two cups- one filled with Pepsi, and the other with Coca Cola, without revealing which was which.
The blind tasters were asked which one they preferred. Surprisingly, more than half chose Pepsi, even though Coke had a much higher market share.

This disparity was baffling, so in 2003, a neuroscientist called Read Montague decided to get to the bottom of it.
He assembled some test subjects and recreated the blind taste test while monitoring their brain activity. His findings were in line with the TV campaign- Pepsi produced stronger responses in the reward center of his subjects’ brains.
Read 5 tweets
22 Oct
The Indian government is considering formally entering into a trade deal with Taiwan. And China is agitated about this

To understand why this is a big deal, we need some background on the relationship between Taiwan and China. So sit tight, because things are about to get bloody
The story begins with The Republic of China. No, we are not talking about the country. But a government set up by Chiang Kai-shek’s Kuomintang (KMT) party. Chiang's party had seized power across China. And during World War II, they served as an important American ally.
Then, in 1945, the allies had a victory over Japan, forcing the nation to surrender Taiwan - which Japan had colonized. And once they claimed victory, the US government offered the region to KMT's government. This proved most opportune for KMT.
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21 Oct
Why is the US govt suing Google in the biggest antitrust suit in decades?

A thread
Of late, Google’s enormous size and market dominance has been of grave concern to the US Govt. The behemoth’s consumer offerings include a ubiquitous search engine, widely used maps, a popular video platform, and an Android operating system used in about 90% of all smartphones.
1) Web Searches:

In the US, Google is responsible for 90% of online searches. Competitors have accused Google of displaying search bias. Google likes to put its own products, like local business listings,at the forefront of search results so that it appears before that of rivals
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15 Oct
How Dabur was born.

In the late 1800s, India was tormented by deadly diseases like cholera, malaria, dengue, and plague. Back then, a physician in Bengal called Dr. S.K. Burman concocted natural cures for these diseases.
He traveled through villages and towns to disperse them among the poor. Soon, the good doctor's name spread far and wide. People started recognizing Daktar Burman, who treated people that wouldn't have been able to fight their ailments without him.
The Da of Daktar and Bur of Burman eventually merged, and Dabur was born.

In 1884, Dr. Burman set Dabur up and started selling medicines from a small house in Calcutta. He passed away in 1907, but his legacy lives on.
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23 Sep
Word on the street is that Jio is launching an affordable smartphone priced at Rs. 4000. And this could be a serious blow to Airtel and Vodafone-Idea (Vi).

Why? (1/6)
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Even when Jio launched free calls and cheap data plans, they couldn't get a lot of 2G subscribers to shift to Jio (2/6)
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2 Sep
Unacademy is now valued at $1.45 billion after it raised $150M from Softbank and other investors. So we thought we would look at the spectacular rise of Unacademy and its journey towards becoming India's second Ed-tech unicorn Image
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2014- Roman Saini, Hemesh Singh, and Sachin Gupta join the channel as fellow educators.
Jan 2016- Unacademy is officially launched with Gaurav Munjal, Roman Saini, Hemesh Singh, and Sachin Gupta as co-founders.

May-Aug 2016- Unacademy raises $1.5M in two rounds of seed funding.
Read 8 tweets

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