Thread by @doctorow

Adani is an Australian mining company that is so corrupt and brutal that it's a wonder that it's not a Canadian mining company.

Its signature initiative is a massive coalmine on stolen Aboriginal land in Queensland.

theguardian.com/environment/ca…

1/

The mine, and its associated railroad and port, are a toxic mix of long-term (CO2) and immediate (reef-killing dredging) environmental consequences. It's so bad that Australia's major insurers will not write a policy for the project:

theguardian.com/environment/20…

2/

The company's response to its critics has been predictably brutal as well, from hiring private investigators to follow activists' children around:

theguardian.com/business/2020/…

to seeking the power to execute no-knock search-warrants on activists' homes:

theguardian.com/australia-news…

3/

All of this evil fuckery has given Adani a bad rep, so it did the natural thing: hired a branding agency to come up with a new name for the company.

4/

That name is "Bravus." Apparently, they thought this was Latin for "brave." It's actually Latin for "crooked," "deformed" or "assassin."

(The word they were looking for is "fortis")

theguardian.com/business/2020/…

5/

While it's obvious that the company came up with the name through "Monty Python Latin" ("Biggus Dickus"), they claim it's a mashup of "Brave" and "Us," with the "Us" signifying the company's inclusivity and its loyalty to aUStralia.

Yeah, right.

eof/