Dan Rose Profile picture
8 Nov, 15 tweets, 3 min read
I got my first real job in '99 on the biz dev team at Amazon. Like most first jobs, it was a combination of hustle and luck. I had no idea Amazon (or later Facebook) would become what it is today, but I knew I wanted to work there. Here's how it happened:
In high school I thought I wanted a career in business, but my dad was a doctor, my mom a therapist, aunts/uncles physicians & lawyers. I had no role model in biz except my grandfather who owned a fleet of taxi cabs in NY. And my grandmother who always told me "work for yourself"
Harvard had no business major so I thought I would try economics. But after taking Econ 101 freshman year, I decided it wasn't for me (too theoretical and math heavy). Instead I studied Sociology and went down a path of learning about human behavior.
While in college I attended a personal growth seminar program called Life Mastery, and I went to work for this family business after graduation. I thought of this job as an extension of my sociology degree, but when I arrived I found myself more interested in the business itself.
I hopped to another small business where I landed a job in channel sales and discovered a passion for partnerships. I later applied to business school to pivot my career into a larger company with more career potential. Got rejected at Stanford, accept at UMichigan.
My grandmother's advice was calling me to start a business, but I wanted more experience and mentorship first. Amazon was the hottest start-up in the world, and I desperately wanted to work there. But they didn't recruit from Michigan...
I didn't have much of a network, but I worked every angle I could find. My parents' friends' daughter's boyfriend was a few years ahead of me in his career, I went to him for advice. When I learned one of his b-school classmates Andy Jassy was at Amazon, I asked for an intro.
Andy was a marketing manager at the time (now CEO of AWS). He agreed to meet me for 30 minutes and I flew to Seattle to see him over xmas break. He told me to come back in April to check on MBA internships. In the meantime, I kept working my network.
I told everyone I knew at Michigan that I wanted to work at Amazon. One day someone randomly mentioned that a UMichigan alum Ram Shriram had recently joined there as SVP of Biz Dev. Ding ding ding! I found his email address and sent Ram a cold email asking for an internship.
2 hours after I sent the email, Ram called me on the phone (I'll never forget that call). He said they had been talking about MBA internships that morning. I was already scheduled to interview with Andy Jassy's marketing team, and Ram invited me to meet with his team as well
Amazon was busting at the seams, some of my interviews took place in stairwells and sidewalks. I didn't ultimately get a job offer from the marketing team, but I did get one from Biz Dev. A month later I moved to Seattle with my wife and young child in tow.
3 weeks after I started my internship, my manager told me they were going to hire someone full-time for my role after I left, and he wanted to offer the job to me. I decided I would learn more by staying at Amazon than in a 2nd-year of b-school, and I dropped out to take the job.
When I told Ram I was dropping out of school to stay on full-time, he said "your parents will never forgive me." My parents were a bit disappointed, but they supported my decision and helped me and my young family get settled in Seattle.
Shortly after I accepted the full-time offer, a VP in the Biz Dev group pulled me aside to say how much he admired my courage, and we discussed someday starting a company together. 7 years later, Owen Van Natta joined Facebook as COO and recruited me to run Biz Dev.
I hustled for that summer job at Amazon, and it sent me down a fortuitous career path over the next 20 years. I learned from insanely smart people and got lucky again and again. I never did work for myself, but my grandmother inspired me to take risks and think like an owner.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Dan Rose

Dan Rose Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @drose_999

17 Oct
In 2004 I had an offer to join the new Kindle team at Amzn and I jumped at the oppty. I was on our retail team at the time -> Kindle was new/sexy. But a week before I was scheduled to start my new job, I was told to stay put and I learned an important lesson. Here’s the story:
2 years earlier I had been given P&L responsibility for Amzn’s cell phone store. We sold phones + plans (like Car Warehouse and Best Buy). This was Amzn’s highest margin biz, but it was tiny and not growing and I was told it could get shut down. I had 6 mos to turn it around.
The industry model at that time was give phones for free w/ service plan attach. I reinvested the service plan margin to make phones less than free, and rev growth exploded. GM % plummeted, but profit $ went way up. My little biz was our fastest growing segment at Amzn!
Read 10 tweets
3 Oct
In 2008 Facebook’s user growth hit a wall at 80M and we were having serious debates about whether any social network could ever reach 100M users. 2 years later we had doubled our user base and not long after that we reached 1B users. Here’s how we did it:
I joined FB in summer ‘06 when we had 7M users and were adding 5k/day. Over the next 18 months, Zuck shipped News Feed, Open Registration, Platform and community-led translation. By end of ‘07 we had 70M users and it seemed like we couldn’t be stopped.
Towards end of ‘07 I helped raise our Series C at $15B valuation. We had <400 employees and only $250M revenue, but we had explosive user growth and powerful network effects. Our entire valuation was based on how fast people were signing up for FB all over the world.
Read 13 tweets
19 Sep
May 18, 2012 - there was a crisp blue sky at FB’s campus as we rang the opening bell. Emotions ran high as we took a brief moment to celebrate our hard work. The stock traded up for the first few hours. Then it traded down for the next 12 months...
Facebook’s IPO coincided with a paradigm shift in technology. The majority of our usage and revenue transitioned from desktop to mobile practically overnight. Facebook’s journey to a mobile-first company started with a strategic error and ended with a pivot. Here’s the story:
Mobile initially presented us with a number of challenges, and our instinct was to innovate our way around them. The heart of our strategy was HTML5, which turned out to be a flawed approach. We spent 2 years sprinting down the wrong path before reversing course. Why?
Read 16 tweets
12 Sep
Amazon launched in July 1995, and every Xmas was a near death experience for the first 7 years. I joined in ‘99 and got to experience this first hand. Starting in late Nov, all corporate employees were shipped to fulfillment centers to pack boxes for 6 weeks. Here’s what I saw:
Despite efforts to plan ahead, the company literally couldn’t keep up with holiday demand. 40% of all annual orders would come through in 6 weeks from Thxgiving through New Years. Ops teams would start planning in Jan, but by Sept they were always massively behind.
As “earth’s most customer centric company,” failing to deliver presents for Xmas would have been like Santa missing his deadline. But when demand exceeds even your most aggressive forecasts, it’s a physical world problem that requires physical world solutions - ie human bodies.
Read 11 tweets
4 Sep
I dropped out of b-school to join Amazon July ‘99. By Dec Amzn’s stock had doubled, Jeff was Time Man of the Year. Then March ‘00 internet bubble popped -> my stock options were underwater and Amzn faced bankruptcy. Yet dropping out was the best decision I ever made. Here’s why:
I needed a pattern interrupt. My life had been conformist up to that point - straight A’s, awards, Harvard, b-school. But business is messy, life is messy. I knew deep down I needed to mess stuff up, get outside the box. I’ve tried to maintain that mentality ever since then.
Shortly after I started my internship at Amzn, I asked CFO Joy Covey if she thought I should drop out of b-school to stay on full time. She said I would learn more on the job than in school (she had dropped out of high school). She was right, you can’t learn biz in a classroom.
Read 8 tweets
21 Aug
In 2002 I was working in Amazon’s retail division. We were organized by department - books, CDs, electronics, etc - and a separate dept for products sold by 3rd parties. Then Bezos decided 3rd party should appear next to 1st party on the same product page. Here’s what happened:
Amzn launched 3rd party biz right after I joined summer 1999. Started w auctions, competing directly w eBay. Added fixed price when eBay acquired Half. Despite a ton of cross-promo, nobody visited the 3rd party store. eBay had buyer/seller network effects. Amzn couldn’t compete.
By 2002 most people thought we should shut down 3rd party biz. It wasn’t working, consumed a lot of resources, good people were on it, big distraction. At the same time, core retail biz had decelerated to single digit growth after we raised prices to stop bleeding cash.
Read 12 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!