Was looking at copywriting examples and ended up visiting login pages of a few sites we rarely visit anymore since auto-login.
For most, the copy is simple and to the point (how it should be). They tell you what's in it for you and that's it. No cute stuff.

1/
Facebook - Facebook helps you connect and share with the people in your life

Answers the Q in your mind about what you can do with FB. They obvi do a lot more but they stick to their essence (connecting & sharing) without complicating matters (like they did with the product)

2/
Whatsapp
Simple. Secure. Reliable messaging.

Looks like the stress is more on 'we are about trust' than 'we are about messaging' (with the words 'secure' and 'reliable')

3/
Twitter
See what’s happening in the world right now

Apart from Twitter being my favorite social product, it also bags my favorite copy award.

4/
Instagram - *nothing*
This was interesting. I don't know the reason behind why Insta chose not to keep any copy. Maybe their phone screenshots do the talking since they are about pics?

5/
Reddit - The front page of the internet

Felt this was a bit cute. Or maybe I am missing a cultural reference. Not exactly hitting the nail on 'what does Reddit do for me'. Liked the second sentence more "Reddit is a network of communities based on people's interests."

6/
Linkedin - Welcome to your professional community

Again, felt this was a bit too high level. Could have included some action verbs around what I can do on Linkedin. Any reason why they went with this?

7/
Notion - All-in-one workspace

Loved this. Exactly communicates what problem Notion will solve for me (ie, all my important stuff is scattered everywhere)

8/
Breaking away from login pages for this one. One of the all-time great copy

iPod - 1000 songs in your pocket

Simplest way of telling me what I get - a lot of songs + mobility. But what makes the copy great is it is attention grabbing w/o compromising on the clarity

9/

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More from @vivekraju93

26 Jul
A thread of startups attempting to do some really outlandish stuff - rethinking solutions ground-up or challenging industries/ideas that haven't changed for decades.
Thinking of calling them 'Musk-Type Startups' (better name suggestions welcome)

Examples...

1/
Spinlaunch (spinlaunch.com), USA
Their thesis is that rockets are an inefficient way to send things into space (burning fuel, high cost etc). Using centrifugal force is a better way. So spin stuff at a fast enough pace to reach escape velocity & launch into space

2/
Boom (boomsupersonic.com), USA
Air travel hasn't seen major innovation (regards to speed) in decades. Boom wants to bring supersonic flight to civil aviation. Few of the longest routes in the world will be cut short by ~50% with Boom (LA - Sydney from 14:30h to 8h)

3/
Read 7 tweets
4 Jun
1/ Why are tech giants (FB/Amazon/Google/MS) buying stakes in Indian telecom?

Thread...
Few initial thoughts from bouncing off ideas with @manchandarohit
2/ It's essentially a distribution ploy. But all these giants are demand aggregators (barring MS) who already own customers. So why?
3/ It's not for you and me but to get access to the new internet customer. And no prizes for guessing which country is expected to add the highest # of NEW internet users in the next few years.
Read 14 tweets
21 Apr
Used to track oil prices everyday while at Goldman Sachs (way back in 2016-17). Will use some of the gyaan I picked up to explain why crude oil prices fell below $0 yesterday in simple terms and also cover few other points around crude prices

1/
First, oil prices didn't fall below $0 globally. It happened only in US. Although it might touch zero globally based on few factors I will explain later
There are 2 indices that are used as benchmarks to price oil worldwide - WTI and Brent.

2/
WTI is used to price oil extracted in US. And Brent is used for oil extracted in Europe, Middle East and Africa - hence making it more global (Brent dictates oil prices for ~2/3rds of global oil supply)

3/
Read 21 tweets
4 Jan
Manyavar has been an under-discussed success story
It is is the most profitable apparel brand in the country, more than even Zara and Levi's
22% net income on Rs 820 cr in FY19

1/
Positioned themselves as celebration wear, not just ethnic wear allowing them to buck the trend during economic slowdown. Growth numbers prove that.
20% CAGR in last 5 years
600 stores opened in last 10 years across India, US, Canada, UAE

Great insight from the founder
2/
Initially focussed on only weddings, expanded to other celebrations to fix seasonality issue

3/
Read 8 tweets

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