The 84th Masters Tournament tees off at Augusta National Golf Club tomorrow.
From Magnolia Lane to Presidential Cabins, the Masters is full of unique history that makes it "a tradition unlike any other."
Here are 10 of my favorite examples.
Time for a thread 👇👇👇
From Magnolia Lane to Presidential Cabins, the Masters is full of unique history that makes it "a tradition unlike any other."
Here are 10 of my favorite examples.
Time for a thread 👇👇👇
1) Upon entering Augusta National, you're greeted by one of the most iconic driveways in the world — Magnolia Lane.
From the entrance gate to the clubhouse, Magnolia Lane is lined with 330-yards of pristine magnolia trees.
How much do players love it?
Tiger Woods made his own.
From the entrance gate to the clubhouse, Magnolia Lane is lined with 330-yards of pristine magnolia trees.
How much do players love it?
Tiger Woods made his own.
2) Situated atop the clubhouse is "The Crow's Nest" — a 30-by-40-foot living quarters for up to 5 amateurs during the Masters.
Previous Guests
— Tiger Woods
— Jack Nicklaus
— Phil Mickelson
With so much history, amateurs jump at the opportunity to stay in The Crow's Nest.
Previous Guests
— Tiger Woods
— Jack Nicklaus
— Phil Mickelson
With so much history, amateurs jump at the opportunity to stay in The Crow's Nest.
3) In addition to The Crows Nest, there are 10 cabins on the Augusta National Grounds.
The most famous one?
The Eisenhower Cabin, which was built in conjunction with the secret service during President Eisenhower's 1st term.
Members of Augusta can rent cabins for $100/night.
The most famous one?
The Eisenhower Cabin, which was built in conjunction with the secret service during President Eisenhower's 1st term.
Members of Augusta can rent cabins for $100/night.
4) In 1983, President Ronald Raegan stayed at The Eisenhower Cabin on the grounds of Augusta National.
The craziest part?
A gunman broke into the club and took hostages in the pro shop.
Why?
He wanted to talk to President Raegan about job losses.
Secret Service was ready…
The craziest part?
A gunman broke into the club and took hostages in the pro shop.
Why?
He wanted to talk to President Raegan about job losses.
Secret Service was ready…
5) Since hosting its inaugural tournament in 1934, the Masters has only not been played 3 times.
From 1943-1945, while no golf was played during World War II, Augusta National raised cattle & turkey on their grounds.
The Masters resumed in 1946 and hasn't missed a year since.
From 1943-1945, while no golf was played during World War II, Augusta National raised cattle & turkey on their grounds.
The Masters resumed in 1946 and hasn't missed a year since.
6) Masters “badges” are some of the most sought after tickets in sports, commonly commanding thousands of dollars in the secondary market.
Tickets range from $65 for practice rounds to $6k for exclusive Berckmans Place, typically bringing in $35M in revenue.
This year?
Zero.
Tickets range from $65 for practice rounds to $6k for exclusive Berckmans Place, typically bringing in $35M in revenue.
This year?
Zero.
7) To create further mystique around the tournament, The Masters limits the sale of merchandise to in-person attendees only.
The pro shop typically does $50M in sales throughout the week, or about $850,00 per hour.
For 2020, sales for existing ticket holders have moved online.
The pro shop typically does $50M in sales throughout the week, or about $850,00 per hour.
For 2020, sales for existing ticket holders have moved online.
8) While tickets to attend the Masters have more than tripled in price since 2000, concession prices at Augusta National have largely remained the same.
With $1.50 pimento cheese sandwiches and $4 beers, the Masters typically brings in around $8M in concession revenue.
With $1.50 pimento cheese sandwiches and $4 beers, the Masters typically brings in around $8M in concession revenue.
9) Concessions aside, perhaps the Masters most unique tradition is The Champions Dinner — hosted by the previous years winner the Tuesday before each tournament.
The best part?
They pick the menu — which has seen everything from cheeseburgers to sushi and milkshakes to wine.
The best part?
They pick the menu — which has seen everything from cheeseburgers to sushi and milkshakes to wine.
10) Now a legendary tradition, the first green jacket was awarded to Sam Snead in 1949.
Since then, each winner has received a green jacket — which is kept at the clubhouse for future events.
Fun Fact: In 1994, someone found one at a thrift store for $5 — which sold for $140k.
Since then, each winner has received a green jacket — which is kept at the clubhouse for future events.
Fun Fact: In 1994, someone found one at a thrift store for $5 — which sold for $140k.
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