Josh Spector Profile picture
Nov 12, 2020 36 tweets 3 min read Read on X
And now, a thread of advice about newsletters in quick one-sentence concepts...

👇👇👇
1. If you’re going to publish a daily newsletter, there better be a damn good reason why it can’t be weekly.
2. A newsletter for everyone will be ignored by everyone.
3. Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.
4. Your newsletter signup page isn’t about your newsletter — it’s about the value your newsletter can provide to a subscriber.
5. Want to know how to publish a newsletter every week for 200 weeks in a row? Publish it one week in a row, 200 times.
6. You don’t need as many subscribers as you think to accomplish your goals.
7. Always send your newsletter at the same time — you can’t become a habit for readers if they don’t know when to expect to hear from you.
8. You may send your newsletter to the masses, but it’s read by individuals so write it as if you’re sending it to a single person.
9. Most paid newsletters fail because they’re selling more when they should sell different.
10. If you subscribe to the right newsletters your inbox can become your most valuable social feed.
11. No one wants to read your newsletter — they want the results they can get from reading it.
12. The goal of each newsletter issue is to share at least one thing so valuable that anyone who sees it will want to open your next issue.
13. If someone’s not opening your newsletter, they’re not in your audience — remove them from your list.
14. The more you know about your subscribers, the better you’re able to serve them.
15. It doesn’t matter how many subscribers you have if you can’t count on them to regularly open and read your newsletter.
16. The less “news” you feature in your newsletter, the more interesting it’s likely to be.
17. Don’t get bogged down trying to figure out your tech stack — it’s the least important element of a newsletter.
18. Newsletter subscribers are more valuable than social media followers because when you share something with them it reaches more than 10% of them.
19. There’s so much value to be had in writing a newsletter even if no one ever subscribes to it.
20. People chase the external value of a newsletter (subscribers), but the internal value of writing one is even greater (learning).
21. Every newsletter issue you send is an audition — but it’s also an opportunity.
22. Newsletters don’t go viral (and that’s a good thing).
23. The best way to become an expert on any topic, industry, or skill is to start a weekly newsletter about it.
24. A newsletter creates an opportunity for the people who care what you have to say to reveal themselves.
25. If someone unsubscribes from your newsletter it doesn’t mean your newsletter sucks — it means it wasn’t for them.
26. A newsletter can be whatever you want it to be — it’s simply a value delivery mechanism.
27. A one-sentence newsletter format would be incredibly successful as long as that one-sentence was always valuable.
28. There are a lot of ways to make money with a newsletter, but they’re all rooted in creating something that helps someone else get something they want.
29. Once a year send your newsletter late and see if anyone notices.
30. If I give you my email address to get your newsletter, don’t send me other stuff.
31. If I give you my email address for other stuff, don’t send me your newsletter.
32. A great newsletter will do more for you and your business than a great social media account ever could.
33. You can learn a lot about your audience by seeing what kind of links they click in your newsletter.
34. Nobody wants to get more emails…unless they’re valuable.
35. Figure out your favorite newsletter to read and then create your version of that for a different niche audience.

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More from @jspector

Aug 17, 2023
I sense growing frustration among creative entrepreneurs.

Many feel they're doing what they're "supposed" to do, but it's not working.

It's understandable.

But it's also a symptom of bigger issue in this space.

For example:
Consider doctors.

Anyone can become a doctor (in theory).

But to do so, they must get past a bunch of gatekeepers:

• College
• Med school
• Internships
• Getting hired/patients

Creative entrepreneurship has no gatekeepers, which is amazing.

But...
Creative entrepreneurs often confuse ease of opportunity with ease of success.

Like with any field, the majority of people who attempt creative entrepreneurship will fail.

But the general tone of the creator space encourages you to overlook that reality.

Which leads to...
Read 10 tweets
Jul 14, 2023
You’ll get your dream job when you start doing your dream work.

Start today.

You don’t need somebody to hire you to do it.

You don’t need to apply to do it.

You don’t need somebody to recommend you for it.

You don’t need a “break.”

You don’t need to get paid for it.

👇
You just need to start doing it.

Most people won’t do that.

That’s why most people will never get their dream job.

But you can.

👇
Want to be a marketer?

Market something.

Want to be a graphic designer?

Design something.

Want to be a stockbroker?

Give someone stock tips.

Want to be an entrepreneur?

Sell something.

👇
Read 6 tweets
Jul 5, 2023
I studied the channel pages of 10 YouTube experts.

They have a LOT in common.

Here are 5 approaches you can borrow from them for your own page... 👇


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1. Most of their banner images include:

• The word "YouTube" (because that's their niche)

• A photo of themselves

• Social proof

Examples from @robertoblake, @owenvideo, @AprilynneAlter, and @vidIQ:


Image
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2. Most have a pinned/featured video that's NOT their most recent video.

And also isn't a channel trailer.

Examples from @seancannell, @ColinandSamir, @PaddyG96, and @owenvideo


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Read 7 tweets
Jun 25, 2023
I studied the home pages of 10 smart creative entrepreneurs.

They have a LOT in common.

Here are 6 approaches you can borrow from them for your own site... 👇





1. They prioritize email signups.

Most have a signup form prominently displayed on the home page.

Their top priority is to get someone to join their list.

And their copy gives a clear reason to do so.

Examples from @khemaridh, @thejustinwelsh, @KateBour, and @jayclouse





2. They feature curated content on their home page.

Smart creative entrepreneurs know their most impactful content...

And drive people to it.

Check out how @JamesClear and @wes_kao feature popular posts on their home pages.

And how @AmyPorterfield features eps of her podcast.



Read 8 tweets
Jun 21, 2023
Newsletter Social Playbook week continues with a tip for you from @JamesClear.

One reason his newsletter has gotten so huge is because he's REALLY smart about how he promotes it on his social channels.

For example, here's how he promotes his newsletter on Instagram:
Almost every image James Clear posts on Instagram includes promotion for his newsletter.

But he does it in a subtle way.

Check out the promos incorporated at the bottom of these quote images he shared.

But that's not all he does...
Image
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James also incorporates plugs for his newsletter in most captions he posts on Instagram.

A couple examples attached.

But his newsletter promotion isn't limited to his posts...
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Read 6 tweets
May 29, 2023
I bet you're doing too much.

Most of us are.

Here are some signs you've got a problem and what to do about it:
Are you missing self-selected deadlines?

Then you're probably doing too much.

This is typically a result of overextending yourself.

It’s not hard to make a video once a week if that’s all you do.

But it’s REAL hard if you also create 20 other things every week.
Do you have ONE main goal?

If getting more Twitter followers, newsletter subscribers, website page views, and customers are of equal importance to you, then you’re doing too much.

Pick ONE thing that matters most.

Optimize accordingly.
Read 9 tweets

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