And now, a thread of advice about newsletters in quick one-sentence concepts...

1. If you’re going to publish a daily newsletter, there better be a damn good reason why it can’t be weekly.
2. A newsletter for everyone will be ignored by everyone.
3. Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.
4. Your newsletter signup page isn’t about your newsletter — it’s about the value your newsletter can provide to a subscriber.
5. Want to know how to publish a newsletter every week for 200 weeks in a row? Publish it one week in a row, 200 times.
6. You don’t need as many subscribers as you think to accomplish your goals.
7. Always send your newsletter at the same time — you can’t become a habit for readers if they don’t know when to expect to hear from you.
8. You may send your newsletter to the masses, but it’s read by individuals so write it as if you’re sending it to a single person.
9. Most paid newsletters fail because they’re selling more when they should sell different.
10. If you subscribe to the right newsletters your inbox can become your most valuable social feed.
11. No one wants to read your newsletter — they want the results they can get from reading it.
12. The goal of each newsletter issue is to share at least one thing so valuable that anyone who sees it will want to open your next issue.
13. If someone’s not opening your newsletter, they’re not in your audience — remove them from your list.
14. The more you know about your subscribers, the better you’re able to serve them.
15. It doesn’t matter how many subscribers you have if you can’t count on them to regularly open and read your newsletter.
16. The less “news” you feature in your newsletter, the more interesting it’s likely to be.
17. Don’t get bogged down trying to figure out your tech stack — it’s the least important element of a newsletter.
18. Newsletter subscribers are more valuable than social media followers because when you share something with them it reaches more than 10% of them.
19. There’s so much value to be had in writing a newsletter even if no one ever subscribes to it.
20. People chase the external value of a newsletter (subscribers), but the internal value of writing one is even greater (learning).
21. Every newsletter issue you send is an audition — but it’s also an opportunity.
22. Newsletters don’t go viral (and that’s a good thing).
23. The best way to become an expert on any topic, industry, or skill is to start a weekly newsletter about it.
24. A newsletter creates an opportunity for the people who care what you have to say to reveal themselves.
25. If someone unsubscribes from your newsletter it doesn’t mean your newsletter sucks — it means it wasn’t for them.
26. A newsletter can be whatever you want it to be — it’s simply a value delivery mechanism.
27. A one-sentence newsletter format would be incredibly successful as long as that one-sentence was always valuable.
28. There are a lot of ways to make money with a newsletter, but they’re all rooted in creating something that helps someone else get something they want.
29. Once a year send your newsletter late and see if anyone notices.
30. If I give you my email address to get your newsletter, don’t send me other stuff.
31. If I give you my email address for other stuff, don’t send me your newsletter.
32. A great newsletter will do more for you and your business than a great social media account ever could.
33. You can learn a lot about your audience by seeing what kind of links they click in your newsletter.
34. Nobody wants to get more emails…unless they’re valuable.
35. Figure out your favorite newsletter to read and then create your version of that for a different niche audience.

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More from @jspector

Aug 19
Ready to have an "A-Ha!" moment about your business?

There's likely something missing in your business model.

And you're about to find out what it is.

Ask yourself the following 10 questions and get ready to see the opportunity you've been missing...👀
1. What would your business look like if you could only offer one product or service?

Most of us have too many offers.

The less you offer, the stronger your offer becomes.

And the clearer your messaging becomes.
2. What would you have to do to justify a 10x price increase?

You don't always have to offer more to be able to charge more.

Sometimes you just have to offer different.

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The most important concept to wrap your head around:

Your newsletter should NOT be about your podcast.

Let me explain...
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But if your newsletter is about your podcast, the only people who will care about it are people who already listen to your podcast!

It won't attract new people.

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The price of ads in my newsletter is about to go from $200 to $350.

If you've been thinking of buying one, now's the time to do it!

You'll reach 19,176 awesome creative entrepreneurs.

Ads average 234 clicks.

Many get 300+.

Price goes up 8/24.

What previous buyers said: Image
Any ad you purchase before Aug. 24th you can get for the $200 rate.

Reserve your ad here:
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I can’t wait to introduce their work to my audience! Image
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Aug 5
Do you give a lot of free value to your audience?

Great! 💪

But do you then feel uncomfortable asking them to pay for something?

Not great. 😢

Here's how to overcome those feelings:
Let's start with a key concept:

Selling people something new isn't the same as taking something free away from them.

You're simply offering them something additional.

And that doesn't negate the goodwill you get from all the free value you provide.
You might think your "brand" is tied to free stuff.

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Lots of people give away stuff for free and no one cares.

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I used to see everything as black and white.

That perspective was really helpful…

Until it wasn’t.

Here’s one of the most important lessons I’ve learned in the last decade:
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I knew what was right or wrong.

What was the smart or dumb way to do things.

And that I was the kind of person who did this, but not that.

There was no gray area.

And that approach to life and work really helped me.
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It gave me confidence in things I did and decisions I made.

I had certainty.

There were a lot of benefits to that mindset.

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