And now, a thread of advice about newsletters in quick one-sentence concepts...

1. If you’re going to publish a daily newsletter, there better be a damn good reason why it can’t be weekly.
2. A newsletter for everyone will be ignored by everyone.
3. Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.
4. Your newsletter signup page isn’t about your newsletter — it’s about the value your newsletter can provide to a subscriber.
5. Want to know how to publish a newsletter every week for 200 weeks in a row? Publish it one week in a row, 200 times.
6. You don’t need as many subscribers as you think to accomplish your goals.
7. Always send your newsletter at the same time — you can’t become a habit for readers if they don’t know when to expect to hear from you.
8. You may send your newsletter to the masses, but it’s read by individuals so write it as if you’re sending it to a single person.
9. Most paid newsletters fail because they’re selling more when they should sell different.
10. If you subscribe to the right newsletters your inbox can become your most valuable social feed.
11. No one wants to read your newsletter — they want the results they can get from reading it.
12. The goal of each newsletter issue is to share at least one thing so valuable that anyone who sees it will want to open your next issue.
13. If someone’s not opening your newsletter, they’re not in your audience — remove them from your list.
14. The more you know about your subscribers, the better you’re able to serve them.
15. It doesn’t matter how many subscribers you have if you can’t count on them to regularly open and read your newsletter.
16. The less “news” you feature in your newsletter, the more interesting it’s likely to be.
17. Don’t get bogged down trying to figure out your tech stack — it’s the least important element of a newsletter.
18. Newsletter subscribers are more valuable than social media followers because when you share something with them it reaches more than 10% of them.
19. There’s so much value to be had in writing a newsletter even if no one ever subscribes to it.
20. People chase the external value of a newsletter (subscribers), but the internal value of writing one is even greater (learning).
21. Every newsletter issue you send is an audition — but it’s also an opportunity.
22. Newsletters don’t go viral (and that’s a good thing).
23. The best way to become an expert on any topic, industry, or skill is to start a weekly newsletter about it.
24. A newsletter creates an opportunity for the people who care what you have to say to reveal themselves.
25. If someone unsubscribes from your newsletter it doesn’t mean your newsletter sucks — it means it wasn’t for them.
26. A newsletter can be whatever you want it to be — it’s simply a value delivery mechanism.
27. A one-sentence newsletter format would be incredibly successful as long as that one-sentence was always valuable.
28. There are a lot of ways to make money with a newsletter, but they’re all rooted in creating something that helps someone else get something they want.
29. Once a year send your newsletter late and see if anyone notices.
30. If I give you my email address to get your newsletter, don’t send me other stuff.
31. If I give you my email address for other stuff, don’t send me your newsletter.
32. A great newsletter will do more for you and your business than a great social media account ever could.
33. You can learn a lot about your audience by seeing what kind of links they click in your newsletter.
34. Nobody wants to get more emails…unless they’re valuable.
35. Figure out your favorite newsletter to read and then create your version of that for a different niche audience.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Josh Spector

Josh Spector Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jspector

29 Nov
And now, a thread of one-sentence communication tips to help anyone who wants to be better understood...

1. Pick a single word to describe you communication style — then live up to it.
2. You can’t explain something you don’t understand and you don’t understand something you can’t explain.
Read 16 tweets
17 Nov
And now, a thread of the single most valuable ideas for creators shared by creators I follow on Twitter...

1. From @shl:

Apply for the job.

"But I'm not qualified for it."

Neither is the person who's going to get the job. Apply!
2. From @swissmiss:

If only more people would realize that being kind and generous is the biggest lifehack of all.
Read 11 tweets
16 Nov
And now, a thread of advice about how to get more value out of social media in quick, one-sentence concepts...

1. When you post an image, don’t use the caption to tell your audience what it is— use it to explain why it should matter to THEM.
2. There are three opportunities you have to attract engagement in every post: The image/video, the caption, and the comments.
Read 21 tweets
11 Nov
1. A couple weeks ago I offered to "takeover" someone's Twitter account for a few days and see if I could help them grow it.

Well, today's the day I'm doing it!

For the next 3 days I'll takeover @NateZeisler's account and detail my approach in this thread.

Here's the plan...
2. Over the next three days @NateZeisler will post 15 tweets I wrote for him.

He'll post five per day, separated by about 3 hours each and running from 10 am to 10 pm.

The idea is tweet consistently, provide value, and attract some attention from people with followings.
3. To create the tweets I started by sending @NateZeisler a few questions to answer and then I crafted the tweets based on his answers.

Most of the tweets are his own words, I just polished them a bit and turned them into tweets.

Here are the questions I asked him.
Read 20 tweets
23 Oct
What can you double that might generate triple the results?

Asking yourself that question is the key to unlocking exponential growth of your audience, business, or productivity.

Here are a few ways to find an answer to that question...👇
How To Triple The Value You Get From Blogging

• If you double the number of blog posts you publish next month, does it triple your traffic?

• If you double the number of times you plug your email list within blog posts, does it triple the number of new subscribers you get?
How To Triple The Value You Get From Social Media

• If you double the number of times you post, does it triple your reach or engagement?

• If you double the number of replies you leave on other people’s posts, does it triple your follower growth?
Read 5 tweets
8 Sep

Your career depends on your ability to build a system.

Otherwise, you're just doing random acts of creation and promotion, which leads to…

Not much of anything.

So, let's talk about the 3-element system every creator needs to develop for themselves...

You Need A Discovery Mechanism

This is how new people find out you and your creations exist.

Typically, it consists of the creations, content and social media posts you put into the world.

You Need A Connection Mechanism

This is how you take someone who discovers your creations and turn them into an actual fan you can reach with your future creations.

Turning that person into an email subscriber is typically the most valuable connection you can have.
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!