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Ads Alchemist Profile picture
@AdsAlchemist
Nov 12, 2020 • 26 tweets • 7 min read • Read on X
I get a lot of people asking me for information for beginners on how to learn FB ads.

So I'm creating this thread to include different resources and tweets that will help someone learn the basics around FB ads.

** Learning FB Ads - 2020 Edition **

RT to spread the knowledge!
1. Six tips that can help improve your FB ad performance.

2. Understanding Lookalikes.

3. Thirty types of prohibited content that FB will not allow you to run.

4. Can't verify your BM? Here's a work around.

5. Three tips to help you optimize your FB ads.

6. Six terms you need to know if you're just starting FB ads.

7. Use the compare feature when trying to figure out why your ads are performing poorly.

8. Testing creatives that toe the line.

9. How to set up recovery links so you never lose access to a BM.

10. Character limits for ad copy.

11. How to mass appeal rejected ads.

12. Examples of bad ads and why.

13. Examples of good ads and why.

14. How to copy and paste campaigns/ad sets/ads.

15. Understanding what advanced matching is and why you should turn it on.

16. Why beginners should never launch a free plus shipping store.

17. Launching your 1st FB ad campaign from start to finish.

18. Here are 5 free ways to find your first product

19. Getting negative comments on your ads? Here's what you can do 👇

20. Tips on how to avoid getting your ads rejected

21. How to warm up an ad account

22. Facebook Creatives Thread

23. Are video creatives better than images?

24. Audience Overlap 101

25. How to set up a virtual browser to run ads on someone else's FB profile

• • •

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More from @AdsAlchemist

Ads Alchemist Profile picture
Aug 13, 2022
It's never been easier to get your BM/ad account/profile banned.

So, here are 7 things you should avoid:

** FB Best Practices Thread **
1. Play buttons, notification jewels, or checkboxes in your creatives

2. Use the same ad account for multiple businesses

3. Creatives that include close ups of body parts

4. Sensational ad content (ex: pimple popping)
5. Creative/copy that includes content specifically targeting someone by their race, religion, age, sexual orientation, gender identity, disability, medical condition, financial status, voting status, membership in a trade union, criminal record, or name.

Examples below 👇
Read 4 tweets
Ads Alchemist Profile picture
Aug 10, 2022
In the last 3 months I've audited 47 websites.

I've seen what works and what doesn't.

So, here's 5 tests you should run to improve your conversion rate 👇

** CRO Thread **
1. CTA above the fold

Try to eliminate unnecessary margins and make your CTA above the fold.

Test putting the button above quantity or variant selector.
2. Put USP and reviews in product images

People hate reading and most of them will scroll through pictures before scrolling down to the bottom of the page.
Read 7 tweets
Ads Alchemist Profile picture
Aug 7, 2022
Need more product ideas?

Want to see what ads other companies are running?

Here's 5 free ways to do so (outside of Ad Library) 👇

** Free Spy Tools Thread **
1. Pipiads (only for Tiktok)

Can get 10 free searches a day.

Seach by

- Ads
- Product
- Advertiser
2. Bigspy and Adspy

2 of the more well known ones for Facebook.

Both have a limited free option.
Read 7 tweets
Ads Alchemist Profile picture
Aug 6, 2022
Running FB ads?

Never rely on one Business Manager.

No matter what you're running at some point you'll catch a ban.

The proper setup will prevent a lot headaches.

Let me show you 👇

** Decentralized BM Setup Thread **
So many businesses nowadays (even 7/8 figure businesses) are crashing because they don’t have a proper setup for their FB assets.

Even if you’re completely following policy, many times the FB algorithm can randomly disable your ad/ad account/BM and even profile.
Unfortunately a lot of things are out of your control.

FB's review team is terrible and often makes mistakes.

So you have to focus on what you can control which is setting up your assets in such a way that there's no single point of failure.
Read 10 tweets
Ads Alchemist Profile picture
Aug 4, 2022
Struggling with your conversion rate?

Consider trying price anchoring.

If you haven't heard of it, you've definitely seen it.

Let me explain 👇

** Price Anchoring Thread **
First, let's just start with what anchoring is.

Anchoring: the bias where you depend too heavily on an initial piece of information when making decisions.

Now Price Anchoring: the practice of establishing a price point that your customers can refer to when making a purchase.
There are two main applications that I see and use:

1) Comparison

If you're struggling to sell an expensive product, try creating a product even more expensive and placing it next to the original.

I used this a few years ago while running ads for a high end fashion company.
Read 7 tweets
Ads Alchemist Profile picture
Aug 4, 2022
Daily Tips/Tricks

For the next 30 days I'll be tweeting about all things ads/ecom related.

(RT to spread the knowledge)

Hope you enjoy!
Day 1 - 8/4

Day 2 - 8/5

Read 4 tweets

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