NEW: Mike & Karen Pence have been plotting out which advisers will keep jobs with their PAC and who will have to find other work. There's also talk of Pence running a conservative college like Liberty University or Hillsdale University. by @tomlobianco ($) businessinsider.com/pence-2024-pre…
It's part of a wider strategy that Pence knows well from past runs for office (successful and not so much). He needs to find ways to keep his name in the spotlight if he wants to win the Republican nomination for president in 2024, his friends and allies tell Insider.
Maintaining a public persona is a similar strategy to the one Pence used the last time he lost an election - 30 years ago.
In the ensuing decade after Pence lost his 1990 House campaign he ran a conservative think tank, expanded the conservative local radio program he hosted so it would reach far-flung towns throughout Indiana & launched a TV show. He wouldn't run again until 2000.
Of course, Pence won that next race for Congress. Then he won five more times, using it as a springboard to win a statewide campaign for governor in 2012. Pence wouldn't lose again until 2020.
"He needs to be visible and ever-present because of the others who will be in the mix," said an Indiana Republican close to vice president and his team. "In this world if you're not ever-present, you're not present."
It's an epic high-wire act for Pence thanks to a certain someone who currently sits in the Oval Office. The Pences are very much concerned for now about angering Trump by implicitly acknowledging the president lost to Biden, said 2 Republicans familiar w/ the Pence's discussions.
But Team Pence is also well aware it may need to fight to hold onto key support from various factions of conservative voters in an expansive field of likely 2024 GOP presidential candidates including Nikki Haley, Mike Pompeo, and even Trump himself, the Republicans said.
"He's in a difficult spot," said Mike DuHaime, a former top Chris Christie adviser. He explained that the vice president is now being forced to straddle the line "between undying loyalty to Trump and the reality that the election is lost and to say otherwise sounds foolish."
"Can someone stay loyal and still speak the truth about the results? That's the question," DuHaime added.
Subscribe for the whole Pence story and so much more from our DC bureau and the entire @businessinsider newsroom. It's $1/month or here's a 20% off link for the full year: businessinsider.com/subscription/p…

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More from @dsamuelsohn

19 Nov
NEW: Biden has leaned a lot on former Surgeon General Vivek Murthy for his healthcare & coronavirus planning. Now the 43-year-old doctor is on the short list to lead HHS, 8 people close to the transition told @Politicsinsider ($) by @leonardkl ow.ly/l2LU50Cptmf
Three of those sources said they'd been surprised Biden's team is considering Murthy for the job, given his lack of experience crafting policy or overseeing a major organization.
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18 Nov
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This Trump truth commission could probe the White House's COVID-19 response, the government separating immigrant children from their parents, and the blurring of lines among Trump's governmental, political, and business interests, among other matters.
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18 Nov
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17 Nov
NEW: The Senate Committee on Rules and Administration is scheduled on Wednesday to conduct a confirmation hearing for three FEC nominees who would give the commission its first quorum in months. by @davelevinthal ($) @Politicsinsider ow.ly/urKR50CmW3x
On the docket are Republicans Allen Dickerson and Sean J. Cooksey and Democrat Shana Broussard, who if confirmed would become the Federal Election Commission's first-ever Black commissioner.
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16 Nov
Expectations are high Joe Biden's administration will make history by picking more women to high-level Cabinet posts, including at DOD and Treasury. Here's who is on the shortlist: by @TinaSfon @Politicsinsider ($) ow.ly/xjQU50Cm9Vf
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9 Nov
NEW: Meet the 59-year old Indiana Hoosier-turned-Washington-insider who is favored for the job that's often considered the second-most powerful gig in the federal government. by @rbravender in @Politicsinsider ($) ow.ly/cAuM50Cg2DM
Ron Klain is the guy embattled Democrats want by their side. Clinton sent Klain over to DOJ back in 1994 to help out Janet Reno. Gore dispatched Klain to FLA during the 2000 recount effort. Obama hired him to be Ebola czar when panic over the virus gripped the United States.
Biden is widely expected to announce in the coming days that Klain will be his WH chief of staff starting on January 20. Even if Biden opts for someone else for the chief of staff role, Klain is expected to be one of his top White House advisers, Democratic sources tell Insider.
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