The scientific uncertainty may be resolved. But, for new products to become mainstream, uncertainties about ecosystem and legitimizing institutions need to be resolved too. Can we scale the production & delivery process? Can we address social concerns? 1/
https://twitter.com/slaskow/status/1329169344413241351
By the end of the incubation / pre-commercialization stage of many new products, uncertainties about viability of the scientific & technical idea is often resolved. That’s a major milestone, though just the first step 2/
For widespread customer adoption, social concerns about a new product need to be reduced. Let’s take penicillin, it was developed to save solidiers’ lives, yet, doctors hesitated to prescribe it in war zones. They needed assurances that it does not cause harm 3/
Scalable ecosystems are different from a simple duplication of a small scale production process. Often, we need process innovations that enable entire new production methods for the same product. Insulin was mass produced, only after a new purification method was found. 4/
Both penicillin and insulin were similar to COVID vaccines in their public health urgency + government support. Yet, they didn’t happen overnight. 5/
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