The Voice of Marketing Profile picture
Nov 19, 2020 7 tweets 2 min read Read on X
The advantages of using digital marketing in your business & brand building pursuits.

A quick thread
1.It gives you wider reach and a global presence. You have the ability to be seen by more people at any moment in time than other traditional forms of marketing
2.It gives you access to prospective customers from around the world.
3.Gives you access to customer data and listening tools that help you understand your customers better (measurable)
4.Provides alternative channels of trade
5.Ability to intelligently & consistently engage and communicate with customers in a way that has not been possible in the history of marketing
6.A less expensive tool to promote your business & speak to customers
7.The ability to use technology in your marketing strategy
8.The agility to maneuver quickly & creatively through times of uncertainty. It’s flexible & gives you the power to create value in real time.
9.24/7 real time interaction & engagement with customers (never closes down)
10.The ability create your own narrative & build a community on return customers.
11.Digital marketing levels the playing field, allowing your business to be more competitive.
12.Allows you to leverage on niching by making it easier to precisely target your ideal customer

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with The Voice of Marketing

The Voice of Marketing Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @LeboLion_SA

Jun 28, 2022
Brand partnerships & campaign concepts don’t have to be obvious but some brands really take their liberties😂

Example; A beauty influencer will be an ambassador for a spice brand, & the spice brand will host a zoom session where that influencer talks about side hustles
Sure the concept could be “spice up your finances” with a side hustle.

But instead it’s always something arbitrary like “solving youth unemployment with side hustles.”

Assuming that said beauty influencer is the right person to be tackling such an NB topic
If as brand you wouldn’t have the audacity to make a business influencer teach a makeup masterclass why make beauty experts teach finance?

Business influencers wear makeup too but that doesn’t qualify them to teach makeup or have a paid conversation about it.

Let’s chat
Read 6 tweets
Jun 21, 2022
Why having a strong social media community & brand is a smart business move in the modern world.

A thread about the goldmine you’re not seeing 🔥
For the purposes of this thread, those who have strong social media communities & brand will be referred to as personal brand and/or influencer.
Traditional business practise says that selling a product, service, or experience (event) to people, is the true way to make REAL money, do REAL business, & showcase your true impact in a community.
Read 19 tweets
Jun 1, 2022
Often, when brands seek visibility, they work with influencers who have a lot of followers, vs influencers who have a lot of the right followers. Popular influencers who have a lot of followers will make a brand visible, even trend, but that doesn’t mean that targets were met
Brands get focused on “how many people see us”
instead of “how many of the right people see us.” Visibility as a strategic goal doesn’t mean “let’s just be seen by anyone”.
It extends to who needs to see us and what are we trying to achieve by being seen?
So you find that, that kind of visibility tactic normally only leads to true conversion when the item being promoted is inexpensive, easy to access & use .i.e. FMGC goods like body lotion, sweets etc items where there’s very little room for regret or over thinking
Read 7 tweets
Jan 17, 2022
6 strategies to boost your social media growth & strength your relationship with your community.

A thread for business owners & brands.
Coming up with new ideas to keep your social media vibrant, engaged and converting is challenging. Here are a few strategies that help you avoid the content rut while leveraging on the momentum from your growth.
While there are many strategies, I will share 6.
1. Run a giveaway.
This strategy is an oldie but a goldie. It works because people love to win things. If your page can provide the dopamine release that is associated with wining, you can grow your page and nurture the value that you give your existing audience base
Read 9 tweets
Jan 10, 2022
How to grow and access opportunities in a digital world.

A short thread about the 5Cs of Collaboration.
Of all of the strategies that small businesses have at their disposal, the most undermined & arguably most impactful strategy is collaboration.
Collaboration is when 2 or more people, brands, companies etc combine their resources to achieve agreed upon outcomes, leverage from ones another’s networks, & grow.
Read 12 tweets
Sep 8, 2021
How to start social media marketing.

A thread for beginners & business owners.
1. Focus on one social media platform.Choose social media that you can use consistently & that you have a decent understanding of. The key is to dominate the platform by using it well. Using too many SM platforms at one go can dilute your impact & focus if you’re not well versed
2. Audience
Each social media platform appeals to either B2B (business to business) or B2C (Business to customer). Make sure that your choice of social media reflect your objectives & the audience you’re trying to target.
Read 9 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(