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Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
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19 Nov, 5 tweets, 2 min read
Your Facebook page may be under penalty due to slow ship times or bad feedback.
Click here to diagnose.👈
You may be getting warnings in ads manager or you can check here facebook.com/accountquality/

A Feedback Score under 2.0 will cause an immediate CPM increase. We've seen 30% increases. A score under 2.0 or 1.0 for older pages will disable the ad account.
This is fixable by fixing the underlying business issues that are listed and then waiting a few weeks for the score to return. If it's shipping related, you can adjust the expected shipping time to match what is actually happening.
There are other ....ways... to raise your score, but we would consider those... black hat.

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More from @HireFireteam

Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
Struggling with Facebook Ad performance?

Is ROAS declining?

There are only 283 issues to diagnose!

But this thread will help you narrow it down, AND THEN FIX IT.

Let's get started. 👇
ROAS is just the last stop on the line. A poor ROAS is usually due to a poor CPM, CTR, or CR. So let's figure out which one is not working right.
In FB ads manager, in the time frame section tick the "compare slider". Then look at various time frames. Instability comes standard with FB ads, but swings of 25% could activate your mental "check engine light".🚨
Read 7 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
My CPM has risen or is too high!
Click here to diagnose. 👈
CPM, or the cost of your ads, depends on a lot of factors, both under your control and out of your control. Click on any of these clues to diagnose. 👇
Read 5 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
You've made some recent audience changes, or suspect it's audience related.
Click here to diagnose. 👈
Choosing your audience is choosing your CPM. A smaller and carefully crafted audience means FB has a limited pool to fish in and there is little room to optimize for value.
Let's fix!
For prospecting, try broadening the audience, even into the millions, using Look-a-likes or broad interests.

Even if the segment isn't perfect, FB is good at finding those perfect people, and has some room to find them at a cheaper price.
Read 6 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
Your account structure has a lot of campaigns and adsets. Click here to diagnose. 👈
If you have similar or the same audiences running in different campaigns, you maybe causing auction overlap and be bidding against yourself.
It's easy enough to diagnose. Just hover over an adset and click the little "inspect" label. Then scroll down to the auction overlap graph. You want to see this under 10%. AO is most common with retargeting, but can happen in prospecting at higher spends.
Read 6 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
My CTR has dropped or is too low!
Click here to diagnose. 👈
CTR is highly dependant on vertical and audience and you should always be running tests to find better performers, but click on any of these clues to diagnose. 👇
Read 7 tweets
Fireteam 👩‍🚒👩‍🔧👨‍🎨 = 🔥 Profile picture
19 Nov
Your thumb-stopping ratio is low. This is a custom metric you can create in ads manager, but it's

3 sec views / impressions

Ideally, it's well above 10%, and we've seen as high as 50% across a whole account. 90%+ for individual ads.
Click here to diagnose.👈
The creative isn't grabbing attention.

Early motion is helpful, but also odd, interesting, or disruptive early shots will work when the viewer has to "decode" what's going on.
Do NOT rely on sound or voice over to get attention. Burned in subs or fixed titles can do that work.
Don't forget ad copy. You can absolutely stop someone in their feeds with a good line. This is the "Primary Text" not the "Headline". Be sure to keep it short and sweet and use emojis if you need them. 👈
Read 4 tweets

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