Thread by @Dexibit

Missed the #IAAPAExpo #VEC2020 session 'Predicting and Analyzing Visitor Behavior: Utilizing Big Data for Success'? Here's a thread of our favorite moments with @AquariumPacific @ngadc @warnerbros @angie_dexibit #musetech #musedata #visitorattraction

Attractions in the US are experiencing 20-30% of visitation compared to normal, we're seeing a clear correlation between declining visitation and rising COVID-19 cases. The rate of recovery is slow but cyclic - e.g. visitation is higher on the weekends. #IAAPAExpo #VEC2020

John @AquariumPacific reopened with a safety first approach, being conservative with the allotment of tickets and slowly increasing it after knowing they could keep visitors safe. GA attendance is recovering well, some days even performed better than in 2019. #IAAPAExpo #VEC2020

John recommends looking at demand for your venue, pricing higher on the weekends than on the weekdays all while looking at capacity. For @AquariumPacific, weekends sell out 2 days early so have raised the price 2x because of that demand. #IAAPAExpo #VEC2020

Footfall counters became important to manage occupancy Occupancy @ngadc sculpture garden was set at 271 people (very limited) & 250 for the West building. Data was tracked rigorously and informed how many people to let in and how to move forward strategically. #IAAPAExpo #VEC2020

The museum released tickets every Monday at 10AM for the following week. Because @ngadc is free, attrition (no shows) became an important metric. Ticket data is tracked every day to understand demand including tickets sold, redemptions, walk ups etc. #IAAPAExpo #VEC2020

Exit surveys surfaced visitor concerns about social distancing in smaller gallery spaces - data and analytics pivoted to solve these concerns. Entry and exit counts released the tension within the limited space to enrich the visitor experience. #IAAPAExpo #VEC2020

Top tip from Linda: Keeping dashboards simple but showing valuable insights and data is key. Having data readily available means that staff are able to make decisions quickly. Trends inform strategy over time and e.g. hourly visitation shows whether to release more tickets.

Zip codes are proving an insightful data point for @ngadc to capture to understand where visitors are coming from - seeing whether people come from within DC or further away. #IAAPAExpo #VEC2020

Longtime Looney Tunes fan Danny @warnerbros studio tours shares that their experiences require significant planning and resource, including being efficient in operations and predicting demand. #IAAPAExpo #VEC2020

Once they understand footfall @warnerbros can optimize revenue, supply chain and resource planning. Here's a great graph on the seasonalities in visitation which resembles a roller coaster (very fitting for an #IAAPAExpo presentation) #VEC2020

Predictive analytics is informing the future @warnerbros - how many seasonal employees to hire, when to hire, how much to charge, when to trigger promotions etc. Doing this "helps us to drive our business decisions in a more scientific way" #IAAPAExpo #VEC2020

Being able to predict demand @warnerbros has increased efficiencies in operations, plus grown Spanish and Mandarin language tours - fine tuning using data has led to $36,000 savings in labor spend plus increased sales due to better meeting market demands. #IAAPAExpo #VEC2020

Some great parting advice from Danny @warnerbros - "we're in a financial perfect storm right now and my advice to you is to use every tool you have to help chart your course through these troubled waters and beyond." #IAAPAExpo #VEC2020

Whew, that was a long thread! Hope you enjoyed it. DM or reply if you have any questions and we'll do our best to answer. @threadreaderapp unroll