We are failing to provide the right information about the Covid-19 vaccine at the right time to the right people. Here are some suggestions for what we could do 👇 [thread] firstdraftnews.org/long-form-arti…
2/ Many false notions about vaccines, such as them altering DNA, being unnecessary because survival rates from Covid-19 are 99% (very misleading), or providing a "silver bullet" -- haven’t been sufficiently addressed
3/ Reporters, governments, and health bodies need to provide the information in an effective, compelling manner (such as with video and meme-based content)
4/ To do that, we need to monitor online spaces for sudden demand for new information on a given topic, so we know what information is needed and when
5/ In the absence of that, gaps are being exploited with a range of tactics, including headline laundering and the use of children to give an emotional bite, as we’ve seen with hashtag hijacking nbcnews.com/tech/tech-news…
6/ We also face the reverse problem: oversupplying information when it isn’t needed. The sheer quantity of information, as well as its technically complex or seemingly contradictory nature, often leads to confusion and ultimately news avoidance reutersinstitute.politics.ox.ac.uk/news-avoidance…
7/ Learn more about data deficits and oversupply in a chapter from our report: firstdraftnews.org/long-form-arti…
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