New book by @_JustinGest, "Mass Appeal", will enable you to make a step change in your communication with policymakers. Some take home messages...
https://twitter.com/ouppolitics/status/1323278965797089280
In addition to having robust evidence, researchers need to communicate why they are qualified to deliver the message - don't assume your audience will know your work or trust you.
Different media lend themselves to communicating different types of message to different groups. We need to become multilingual: 
Your first "topic sentence" is crucial to being heard or read. It should summarise your argument, be clear and succinct, capture the essence of an argument or contraversy that will be addressed, helping entice the audience to continue reading or listening
He then provides expert guidance on how to write executive summaries, press releases, op-eds and blogs, websites and social media, and delivering oral briefings, broadcast appearances and elevator pitches.
Highly recommended for anyone who wants to generate policy impacts from their research. Thanks @stevenhill for the recommendation. Get your copy here: g.co/kgs/htUCXD
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