New book by @_JustinGest, "Mass Appeal", will enable you to make a step change in your communication with policymakers. Some take home messages...
In addition to having robust evidence, researchers need to communicate why they are qualified to deliver the message - don't assume your audience will know your work or trust you.
Different media lend themselves to communicating different types of message to different groups. We need to become multilingual:
Your first "topic sentence" is crucial to being heard or read. It should summarise your argument, be clear and succinct, capture the essence of an argument or contraversy that will be addressed, helping entice the audience to continue reading or listening
He then provides expert guidance on how to write executive summaries, press releases, op-eds and blogs, websites and social media, and delivering oral briefings, broadcast appearances and elevator pitches.
Highly recommended for anyone who wants to generate policy impacts from their research. Thanks @stevenhill for the recommendation. Get your copy here:

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More from @profmarkreed

22 Sep
When (and how) to write a highly cited versus a highly targeted paper.

Yesterday I recommended a colleague for promotion who had <30 citations across her 21 papers. She was researching a local but important issue and her targeted research and outreach had massive local impact...
Today my citations passed 20K but I still write locally targeted papers - my two most recent publications are targeted clearly to a UK (REF) and English (policy) readership, but their non-academic impact will (I believe) be substantial...
The key is to develop an impact plan for your paper rather than leaving it to chance…. This is the impact vehicle for my REF paper led by @BellaReichard…, and this is how I'm getting impact for the policy piece…
Read 9 tweets
19 Sep
Just finished reading this - love their concluding manifesto for a more compassionate and healthy research impact culture...
We need to start focussing more on collective impact culture than individual success, and reward engagement as much as impact, and local impacts as much as more far-reaching ones
We need to protect spaces and funding for critical and discovery focussed academic scholarship that has no obvious or immediate non-academic impact
Read 6 tweets
15 Sep
It is rare that I read an academic book from cover to cover so fast but James Gow and Henry Redwood's new book on impact has so many useful insights! Here are some of the best bits...
Chapter 2 contains the most sophisticated discussion of impact as a concept and definition that I have seen, concluding in the end that we need to retain an ambiguous and open definition if it is to capture and "let bloom" the depth and breadth of what is possible
They provide new evidence that the highest rated impacts in REF2014 were typically based on work that started in the 1990s - impact is slow to bloom in every discipline
Read 10 tweets
19 Aug
My worst Zoom challenge yet...

I'm due to deliver a webinar to Australian colleagues at 2.00 in the morning.

1.05: My Internet dies. Plan A: technical support. They're closed.
Plan B: Wait. It will come back. It doesn't.
Plan C. 1.30: Give up waiting, get in car and drive 5 miles to the nearest town in case I need a last resort. I connect to my mobile hotspot. While I'm waiting I set up my phone torch to light my face and choose an image to use as a background so it won't look like I'm in the car
Read 7 tweets
20 Mar
Apologies to everyone I ignored this week - between home schooling and today's grant deadline, little else happened
I go into my weekend full of gratitude to Jon Warwick who project managed my bid while I looked after children, to @BellaReichard for inspiring my kids to learn German from a video link at the bottom of our garden...
to the forest behind our house in which we ran the daily mile in the company of deer, birds of prey and the intrigued distraction of frogs spawning...
Read 4 tweets
5 Feb
There was already barely enough room in the three pages we got for pathways and impact summary. I can't see it will be possible to squeeze anywhere near 3 pages for impact out of the case for support without compromising the research
Not clear whether and how impact will be reviewed - at present panels can request a poor pathway to be revised as a condition of funding
I can see an entirely rational response for non-applied proposals to give a short paragraph to impact at most. Even if panels can still ask for revisions to impact, you get a competitive advantage if you devote 99% of the case for support to research and revise if funded
Read 6 tweets

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