Videt Profile picture
22 Nov, 13 tweets, 5 min read
🎯 Milestone Alert!

Five months after the launch of Airblack Beauty Club, today we enrolled the 1000th student in our 2-month live Makeup Artist program. We are now at 10X of our pre-COVID revenue.

2020 has been one hell of a year. Thread 👇 (1/n)
Taking off as a startup powering travel entrepreneurs to falling face down during COVID-19, we had a rocky start to the year.

While we were in the middle of this mess, we did think - why did it happen to us? In hindsight, it gave us a whole new way to look at our goal. (2/n)
The crisis forced us to take a step back and focus on our strengths.

After over 30 experiments and two months of sleepless nights (calls for another thread later), we were ready for the new phase in our journey. (3/n)
We have always believed that the next decade will be about internet-first creators and entrepreneurs.

@clubairblack is set to empower millions of such creators with high-quality courses and help them convert their passion into a sustainable profession (4/n)
In June 2020, we launched Airblack Beauty Club with our flagship makeup artist course, targeted at millions of beauty enthusiasts, freelancers, makeup artists, and creators.

Why did start with beauty? 👇 (5/n)
In India, the need to learn Makeup and Beauty skills has exploded in the last few years, mostly owing to the Instagram effect.

Makeup tutorials are one of the most-watched edutainment content on Youtube, and the beauty sector employs over 10M women - 2X of the IT sector. (6/n)
Sadly, top makeup educators are concentrated in big cities and charge thousands of dollars for a few weeks of training - making it inaccessible to most people.

That changes now. (7/n)
Airblack’s LIVE courses bring the best trainers and a world-class curriculum to wherever the learners are, and help them learn everything to take their passion to the next level - looks, foundational skills, business insights, and digital selling.

Starting at just USD 90! (8/n)
Since launch, over 1000 students from 250+ cities have enrolled in the course.

Our completion rates are 75%+ (average for online courses is <15%) and over 35% of students have upgraded to a higher course in the past 2 months. (9/n)
Every week, we hear stories that give us goosebumps! Here is what Sarita, from our first batch, has to say - she quit her corporate job to pursue Makeup full-time

We build courses that ACTUALLY work

⭐️ Designed like fun engaging experiences

⭐️ Delivered by handpicked experts

⭐️ Bringing the best of live, passive, and peer learning

We are scaling at 70-100% MoM and looking for more dreamers to join us across sales, growth, and engineering.

If you want to bet on the entrepreneurial quotient of this country and play a pivotal role in shaping the economy, check out open roles here:…
@PulkitPujara @whovaibhavraj and I feel so grateful to be working with amazing people every day, who pushed the extremes and helped us weather an uncertain storm, and come out stronger 😇

@RishitaShyam @MedirattaSanira @HrishikeshDub11 @vaasbhaskar @KhandujaM + many more! (n/n)

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More from @videtj

3 Aug
So many people on the feed changing their names to their personal websites post @balajis tweet earlier last month.

About time: this is just the beginning of a massive trend across social networks.

And it all adds up.
Almost every social network that is ad-driven is a media company, today or in the future.

That means a lot of creators and users are not going to ‘like’ it, eventually.

It presents a whole new world of possibilities on how we will consume content online
Creators in an ad-driven social network eventually end up serving the ‘advertiser’. The platform rewards you for ‘reach’.

One would assume that the content that has most reach is generally high quality, but that’s mostly not the case at scale.

But more 'reach' is dopamine.
Read 12 tweets

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