Today I turn 28 years old.

Thank you to everyone who has sent me their birthday wishes!

And specially to our Twitter corner for making this world a better place.

To celebrate,

Here are 28 business lessons I’ve learned in 28 years.

//Birthday Thread//

Enjoy:
1) Find a network of winners

You can't achieve your dreams on your own.

You need people that will help you when you're down,

And celebrate you when you're up.

Rule of thumb:

If your network wants you to win, you'll win.
2) Trust yourself

Your gut knows more about life than you do.

If something feels right, go for it.

If something doesn't, it's for a reason.

"Trust thyself, every heart vibrates to that iron string."

-Emerson
3) Ask more questions

People don't ask questions because they're afraid of looking stupid.

Nonsense.

If you want something, get to the bottom of it.

We don't need more people following orders.

We need more people questioning them.
4) Double down on what works

I get results for my clients because I learned to say no.

-> No to doing ads
-> No to doing web design
-> No to doing SEO

We focused on email only because that's what we're good at.

Results?

$50 Million in email attributable revenue.
5) Trust the process

You'll be alive for decades more
You have billions of opportunities right in front of you
You'll forget about the problems you have today

If you keep trying, it's literally impossible to stay stuck.

Keep moving.
6) Choose who you work with wisely

Nothing will drain you more than the wrong partnership.

Choose people you

-> Trust
-> Want to work with
-> Can deliver

The wrong partnership can age you for years.

The right partnership can set you up for years.
7) Say no.

If you don't learn how to say no to people nobody will take you seriously.

Don't feel guilty about saying no to people who want to feed off your energy.

It's your time.

It's limited.

You choose who deserves it.
8) Money is good. But it's not all.

Money will make you happy,

To a point.

But taking good care of

-> Family
-> Self Respect
-> Love
-> Health
-> Purpose

Will make you happy forever.
24) Without family, it's all worthless

Call your mom, hang out with your dad, help your brother.

Family is what remains after all is gone.

And in your deathbed, it will all be gone.
25) Think Big

$4,300,000,000 are the estimated ecom sales in 2021.

There’s more than enough for you, me and everyone you know.
26) Don't take anything personally

If you react with logic over emotion, you're already ahead of most people

-Financially
-Spiritually
-Physically
-Mentally
-Emotionally

Most insults are not even directed at you.

They're insults people are too afraid to tell themselves.

• • •

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More from @ecomchasedimond

Sep 29
My agency has generated $200M+ in sales for clients with copywriting.

Here are 10 quick copywriting hacks you can use to write high-converting copy:
1) Use comparisons:

People are wondering how you're better than your competitors.

Don't be afraid to tell them the truth.

Talk about how your product is:

- Better
- Faster
- Cheaper

Then what's already out there.
2) Reframe your price:

Don't just state the price of your product.

Instead, reframe it using comparisons.

Instead of saying "$9/month" say "Less than 3 lattes/month".

It will make your product seem cheaper than it actually is.
Read 12 tweets
Sep 19
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example: Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example: Image
Read 12 tweets
Sep 8
Flows are the highest-converting emails your brand will ever send.

Yet most brands are barely scratching the surface.

Here are 8 flows you need to be sending:

BOOKMARK THIS.
1. Welcome Flow:

Goal: Convert new subscribers into first-time customers

Tips:

- Send the first email immediately
- Start with your strongest product and top 3 benefits
- Place the offer before the first scroll ends
- Use emails 2 and 3 to answer objections and show proof

And here's a subject line you can test:

"Your 15% off code + why 34,238 people love us"
2. Abandoned Checkout Flow:

Goal: Recover high-intent customers who started checkout

Tips:

- Trigger 30 to 60 minutes after checkout is abandoned
- Include product image, price, and a clear CTA
- Keep copy short and human
- Use 2 to 3 follow-ups with increasing urgency

Email "Design" Tip:

Start with a plain-text email from a team member.
It often converts better than "branded" templates.
Read 9 tweets
Aug 25
6 ecommerce storytelling examples you can use in your emails (that actually sell):

BOOKMARK THIS for your next campaign👇
But first, here's why storytelling matters in ecommerce:

1/ It builds emotional connection (beyond discounts)
2/ It helps customers remember your brand
3/ It differentiates you in crowded markets
4/ It makes your emails more engaging and less transactional

Use these 6 story types to drive real results:
1. The Founder Story:

Just like it sounds, this tells who is behind the brand and why they started it.

Example:

“Our founder quit her job at Google after a skin condition forced her to create a product that worked.”

When to use:

- Welcome series (Email 1 or 2)
- Post-purchase thank-you email
- Holiday/campaign emails with a personal note

Pro tip: End with a CTA that feels personal:

“Reply and tell us your story”
or
“Meet the product she created”
Read 11 tweets
Jul 21
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:Image
Read 11 tweets
Jul 14
7 truths about great copywriting: Image
1. Clarity beats cleverness: Image
2. Your copy is not about you: Image
Read 8 tweets

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