Today I turn 28 years old.

Thank you to everyone who has sent me their birthday wishes!

And specially to our Twitter corner for making this world a better place.

To celebrate,

Here are 28 business lessons I’ve learned in 28 years.

//Birthday Thread//

Enjoy:
1) Find a network of winners

You can't achieve your dreams on your own.

You need people that will help you when you're down,

And celebrate you when you're up.

Rule of thumb:

If your network wants you to win, you'll win.
2) Trust yourself

Your gut knows more about life than you do.

If something feels right, go for it.

If something doesn't, it's for a reason.

"Trust thyself, every heart vibrates to that iron string."

-Emerson
3) Ask more questions

People don't ask questions because they're afraid of looking stupid.

Nonsense.

If you want something, get to the bottom of it.

We don't need more people following orders.

We need more people questioning them.
4) Double down on what works

I get results for my clients because I learned to say no.

-> No to doing ads
-> No to doing web design
-> No to doing SEO

We focused on email only because that's what we're good at.

Results?

$50 Million in email attributable revenue.
5) Trust the process

You'll be alive for decades more
You have billions of opportunities right in front of you
You'll forget about the problems you have today

If you keep trying, it's literally impossible to stay stuck.

Keep moving.
6) Choose who you work with wisely

Nothing will drain you more than the wrong partnership.

Choose people you

-> Trust
-> Want to work with
-> Can deliver

The wrong partnership can age you for years.

The right partnership can set you up for years.
7) Say no.

If you don't learn how to say no to people nobody will take you seriously.

Don't feel guilty about saying no to people who want to feed off your energy.

It's your time.

It's limited.

You choose who deserves it.
8) Money is good. But it's not all.

Money will make you happy,

To a point.

But taking good care of

-> Family
-> Self Respect
-> Love
-> Health
-> Purpose

Will make you happy forever.
24) Without family, it's all worthless

Call your mom, hang out with your dad, help your brother.

Family is what remains after all is gone.

And in your deathbed, it will all be gone.
25) Think Big

$4,300,000,000 are the estimated ecom sales in 2021.

There’s more than enough for you, me and everyone you know.
26) Don't take anything personally

If you react with logic over emotion, you're already ahead of most people

-Financially
-Spiritually
-Physically
-Mentally
-Emotionally

Most insults are not even directed at you.

They're insults people are too afraid to tell themselves.

• • •

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More from @ecomchasedimond

Aug 19
There are so many posts on how to write copy.

But there are so few posts on how actually to do proper research.

Here’s a 7-step process to research like a pro and write copy that converts:

(use this for your next copywriting session)
Step 1: Define Your Target

Identify who you’re writing for. Without a clear understanding of your audience, your copy won’t resonate.

Consider:

- Interests (What hobbies or passions do they have?)
- Location (Where do they live? How does this influence their behavior?)
- Occupation (What do they do for a living? How does this shape their needs?)
- Challenges (What are their pain points? What keeps them up at night?)
- Demographics (Age, gender, income level, etc.)

Pro Tip: Create a survey or poll to directly ask your audience about their interests and challenges. Tools like @typeform or Google Forms can help you gather this data quickly.
Step 2: Collect Data

Now that you know who you’re targeting, dive deep into research to gather insights.

Use platforms like:

- Google (Search trends, news, forums)
- Quora (Look for common questions and pain points)
- Reddit (Explore niche communities)
- YouTube (Watch videos relevant to your audience)
- Facebook (Join groups where your target audience hangs out)

Pro Tip: Use Google’s autocomplete feature to find common queries your audience is searching for. This can give you a clearer idea of their concerns and desires.
Read 9 tweets
Aug 12
A/B testing can increase conversions by 161%+.

Yet, most people don't know how to do A/B testing properly.

Here are 10 copy elements you should test (and how to do it).

From a $200M Marketer:
Before we start...

When running an A/B test, it's important to only test one variable at a time.

This way, you'll know exactly what change impacted the metric you’re optimizing for.

Various tips below pertain to landing pages, emails, ads, etc.
1) Headline

Testing headlines is crucial as they directly impact how many people read the rest of your copy.

You can test headlines by changing:

- Tone
- Length
- Emotional appeal
- Use of Numbers

This will help you understand what catches your target's attention the best.
Read 12 tweets
Jul 1
There are 100’s of copywriting frameworks out there.

But there are only 7 you actually need for all of your marketing efforts.

This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.

(bookmark this to crush your competition)
1) For writing Ads:

Framework: AIDA.

- Attention: Make a bold statement.
- Interest: Share intriguing information.
- Desire: State the benefits of your product.
- Action: Ask for a sign-up or purchase.

Example (Lume):Image
2) For writing Sales Pages:

Framework: PASTOR.

- Problem: Highlight their problem.
- Amplify: Make the problem hurt.
- Story: Share a compelling story.
- Transformation: explain the process.
- Offer: Describe what you're offering.
- Response: Ask for a response.

Example (Foodbabe):Image
Read 9 tweets
Jun 24
Opt-in forms are key to getting more subscribers on your list.

However, the average opt-in form converts at less than 3%.

Here are 8 opt-in form tips to get TWICE as many sign-ups:

(from a $200 million email marketer)
1) Offer a lead magnet:

Give people something in exchange for their email.

It could be:

- An ebook
- A discount
- A sample
- A checklist
- A consultation

No one can resist a good ol' value-packed freebie.
2) Keep it simple:

Structure your opt-in form to be straightforward.

Stick to this format:

1) Catchy headline
2) Captivating image
3) Short description
4) Strong call-to-action

When it comes to opt-in forms, simpler is better.
Read 9 tweets
Jun 17
Sales emails are key to making money with email marketing.

Yet most people don't know how to craft a high-converting sales email.

Here's the 9-step framework we use to create profitable sales emails:

(with step-by-step instructions + an example)
As mentioned above...

This is a step-by-step guide, meaning we'll build a sales email from scratch.

We'll utilize a fictional brand, "FemmeFit," which specializes in workout clothing for women.

With that said, let's dive into the framework:
1) Subject Line:

The subject line's goal is to get your email opened.

To achieve this:

>> Spark curiosity
>> Mention the offer
>> Keep it clear and concise

Example:

"Say hello to your new favorite gym leggings!"
Read 13 tweets
May 27
Marketers,

Here's the Anatomy of a High-Converting Landing Page.

Bookmark this 🔖 Image
While you’re here, make sure you’re following me @ecomchasedimond for daily copywriting and email marketing tips & resources (like the resource in the tweet above).
And here’s a copywriting resource you might like:
Read 4 tweets

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