Flows are the highest-converting emails your brand will ever send.
Yet most brands are barely scratching the surface.
Here are 8 flows you need to be sending:
BOOKMARK THIS.
1. Welcome Flow:
Goal: Convert new subscribers into first-time customers
Tips:
- Send the first email immediately
- Start with your strongest product and top 3 benefits
- Place the offer before the first scroll ends
- Use emails 2 and 3 to answer objections and show proof
And here's a subject line you can test:
"Your 15% off code + why 34,238 people love us"
2. Abandoned Checkout Flow:
Goal: Recover high-intent customers who started checkout
Tips:
- Trigger 30 to 60 minutes after checkout is abandoned
- Include product image, price, and a clear CTA
- Keep copy short and human
- Use 2 to 3 follow-ups with increasing urgency
Email "Design" Tip:
Start with a plain-text email from a team member.
It often converts better than "branded" templates.
6 ecommerce storytelling examples you can use in your emails (that actually sell):
BOOKMARK THIS for your next campaign👇
But first, here's why storytelling matters in ecommerce:
1/ It builds emotional connection (beyond discounts) 2/ It helps customers remember your brand 3/ It differentiates you in crowded markets 4/ It makes your emails more engaging and less transactional
Use these 6 story types to drive real results:
1. The Founder Story:
Just like it sounds, this tells who is behind the brand and why they started it.
Example:
“Our founder quit her job at Google after a skin condition forced her to create a product that worked.”
When to use:
- Welcome series (Email 1 or 2)
- Post-purchase thank-you email
- Holiday/campaign emails with a personal note
Pro tip: End with a CTA that feels personal:
“Reply and tell us your story”
or
“Meet the product she created”
There are 5 email flows that matter the most for increasing your ecommerce sales:
Let me break it down👇
1. Welcome Sequence:
When someone joins your email list, they’re showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship.
Here’s how to nail your welcome sequences:
-Hit ‘send’ instantly: Don’t leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you’re a brand worth paying attention to.
-Tell your story: Give them a reason to care. Share a bite-sized version of your brand’s journey – why you started, what problem you’re solving, and what makes you different.
-Set clear expectations: Let subscribers know exactly what’s coming – how often you’ll email (weekly or biweekly?), the type of content they’ll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences.
-Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource –x that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"
Welcome sequence example:
Email 1: Right after signup – Warm welcome + incentive.
Email 2: 2 days later – More about your brand’s mission.
Email 3: 4 days later – Helpful resources or top product picks.
Here are the 3 ways to grow revenue using email marketing:
1) Increase # of customers 2) Increase # of purchases per customer 3) Increase $ per purchase
Here's how you do each (with examples):
First, we want to increase the # of customers.
Because we’re talking about email, the main thing we need to focus on is sending more emails.
Obviously, with a focus on the right emails to the right person at the right time.
Here are 3 emails you can send to accomplish this:
1) Welcome Email:
Structure:
>> Welcome to the family!
>> We are [brand]
>> Tell your brand's story
>> We're giving you [X]% OFF on your first purchase
>> CTA with discount already applied
Send to: anyone who joins your list.
Note: You'll want to build out a series for this.
---
2) Abandoned Checkout Email:
Structure:
>> Quick reminder!
>> You left [products] behind
>> [Breakdown of items left behind]
>> CTA to make a purchase
Send to: people who started their purchase but didn’t complete it.
Note: You'll send a few additional emails if they don't buy.
---
3) Sale Email:
Structure:
>> Sale alert!
>> Save up to X% storewide or on selected products
>> Images of most popular products
>> CTA with discount already applied
>> Sale ends soon, hurry up!