Flows are the highest-converting emails your brand will ever send.
Yet most brands are barely scratching the surface.
Here are 8 flows you need to be sending:
BOOKMARK THIS.
1. Welcome Flow:
Goal: Convert new subscribers into first-time customers
Tips:
- Send the first email immediately
- Start with your strongest product and top 3 benefits
- Place the offer before the first scroll ends
- Use emails 2 and 3 to answer objections and show proof
And here's a subject line you can test:
"Your 15% off code + why 34,238 people love us"
2. Abandoned Checkout Flow:
Goal: Recover high-intent customers who started checkout
Tips:
- Trigger 30 to 60 minutes after checkout is abandoned
- Include product image, price, and a clear CTA
- Keep copy short and human
- Use 2 to 3 follow-ups with increasing urgency
Email "Design" Tip:
Start with a plain-text email from a team member.
It often converts better than "branded" templates.
6 ecommerce storytelling examples you can use in your emails (that actually sell):
BOOKMARK THIS for your next campaign👇
But first, here's why storytelling matters in ecommerce:
1/ It builds emotional connection (beyond discounts) 2/ It helps customers remember your brand 3/ It differentiates you in crowded markets 4/ It makes your emails more engaging and less transactional
Use these 6 story types to drive real results:
1. The Founder Story:
Just like it sounds, this tells who is behind the brand and why they started it.
Example:
“Our founder quit her job at Google after a skin condition forced her to create a product that worked.”
When to use:
- Welcome series (Email 1 or 2)
- Post-purchase thank-you email
- Holiday/campaign emails with a personal note
Pro tip: End with a CTA that feels personal:
“Reply and tell us your story”
or
“Meet the product she created”