Thread by @uxblake

Retweets 101:

Today, your professor is @jackbutcher, CD (Doctor of Content).

Learn key lessons from his 9 most retweeted posts ever:

// THREAD //

Simple. To the point. Applies to many. Calls you out if you’ve been guilty of this.

https://twitter.com/jackbutcher/status/1300763796869459968?s=20

Asks for RT. Hmm, almost like ASKING is your biggest barrier.

https://twitter.com/jackbutcher/status/1241032470247739393?s=20

Highlights a massive tweeter in @naval, and a trending product in his Almanack.

https://twitter.com/jackbutcher/status/1306589648748269568?s=20

Beautiful parallelism. Requires you to spend time reading and re-reading the tweet. Time on tweet = investment in idea = feeling of want/obligation to promote.

https://twitter.com/jackbutcher/status/1312433970735468549?s=20

Capitalizing on his own credibility by sharing life lessons learned along the way. Shows his human side. Provides a detailed list of valuable principles. Avoids shallow ideas.

https://twitter.com/jackbutcher/status/1283130350864982016?s=20

Calls you out. Actively makes you question. Incentives a quote tweet with your response or take.

https://twitter.com/jackbutcher/status/1312548173353713666?s=20

Parallelism once again. Notice any patterns? Taps into the self-improvement notion we all feel as content/product creators.

https://twitter.com/jackbutcher/status/1264407978096177157?s=20

Brings us all back down to earth. Helps us see the world a little more as it is than we did before. Incentivizes quote tweets admitting we are still figuring it out ourselves.

https://twitter.com/jackbutcher/status/1293587121962352642?s=20

Makes something complicated like starting a new project transform from hard to do-able. Encourages the beginners.

https://twitter.com/jackbutcher/status/1328351729101008902?s=20

Was this remotely helpful? I’ll keep dropping value bombs, just:

1/ Make sure you follow me @uxblake
2/ Turn on post notifications
3/ Stay tuned for dad jokes and creator marketing wisdom