I propose the concept of “platformentality,” which concerns how tech platforms direct users’ conduct through positive means & the willing (if not knowing) participation of those in the network. (This is in contrast to Zuboff’s crypto-Marxist concept of “surveillance capitalism.”)
The key point is that *a network is not a society.* Therefore the models of analysis and intervention that made sense when discussing the society of a nation-state are simply not fit for purpose when dealing with networks.
One answer to this that some people have had is to force networks back into national containers, so that the old political and regulatory frameworks can be applied. This will work only to the extent that the global connectivity promise of Internet is abandoned.
It is asp what makes proposals for “grand tech bargains” or “an alliance of techno-democracies” DOA, little more than emblems of nostalgia for a lost world & an obsolete model of governance
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