It's fascinating being part of @AliAbdaal YouTube class. Some thoughts on online courses + this course
1. Through a youtube experiment + eventual business, Ali has taught himself a set of skills that is more relevant and valuable than what I learned in a 2-year MBA at MIT.
2. The best benefit for me being part of this is the accountability of being part of a live cohort.

3. Having a space to post FAQs around video and audio questions enables me to answer 25-30 small questions that lead to a huge return on my time.
4. I have only attended one live class but am still feeling like I'm getting a ton of value from quickly reviewing the PDFs and being able to get feedback from others engaged in the proces.
5. A good reminder that too many course creators worry about creating all the content ahead of time. This is a reminder that the live cohort model is a great way to have the audience dictate what content to create. It's how I created multiple courses.
6. The people I'm able to engage with around all this creator stuff are amazingly kind and generous. I'm not sure if this was 20 years ago and we were all maximizing in our own careers we'd have any outlet for this creative sharing & helping other. So much possibility here.
7. YouTube is moving up the #hypecycle right now but I am motivated to learn this stuff so I can't BS people who I want to nudge to create & share. I hopefully can help lower the friction and help them get started. There are many people that could channel creativity to YT
8. There's still a lot of potential for the backend OS. It still takes hacking together different platforms to run a high-quality cohort course - Notion, Slack, Discord, Podia/Teachabe, Circle.

Ali also has a team so he's able to add more value than solo creators.
9. YouTube is fun to screw around with but it doesn't give me the same joy writing does in terms of grappling with what I think. Nor does it lead to quick 1-on-1 engagement with readers/listened.

It's a much more legible money making path which makes it a little less fun.
10. Just published the most complex video I've created for youtube. It's amazing how its just takes a ton of time to go through, make the mistakes and learn. Just like anything else the only way to improve is to put in the work

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More from @p_millerd

3 Dec
1/ Marvin Bower, former MD McKinsey in 1990:

"the security analysts and investor groups who say if the value isn't being achieved then it's the responsibility of a chief executive...

...I don't believe that's the purpose of an organization."

👇 This debate started in 1900s
2/ In one corner was Adolph Berle, who championed the “shareholder primacy” view and in the other was Merrick Dodd who supported a “managerialist” stance. Image
3/ The managerialist view said that firms should serve not only shareholders, but multiple stakeholders including employees and the public good.

This had emerged by the early 1900s as the common knowledge way of running a company
Read 8 tweets
2 Dec
1/ THREAD on thoughts from reading "The Organization Man" published by William Whyte in 1956 which is essentially a download of many of his thoughts and articles about the emerging business world in the 1940s-50s.

His book centered around an idea he called the "social ethic" Image
2/ He writes about a new kind of person emerging:

"They are the ones of our middle class who have left home, spiritually as well as physically, to take the vows of organization life, and it is they who are the mind and soul of our great self-perpetuating institutions."
3/ In the 1950s, the lines between owners & labor were being blurred:

"We are describing its defects as virtues and denying that there is—or should be—a conflict between the individual and organization. This denial is bad for the organization. It is worse for the individual"
Read 32 tweets
1 Dec
I'm starting the 40 quitters under 40 for the people that gave up trying to succeed in the corporate world.
There’s no application. Just retweet and you’re in the club. Might do 40,000 under 40 to make it inclusive
My profile Image
Read 4 tweets
13 Oct
1/ Over the past 3+ years I've consciously tried to carve a path without creating another job for myself that I hated.

I've seen many self-employed accidentally create a job and life for themselves which they wanted to escape.

I call these "hustle traps"
think-boundless.com/hustle-traps/
2/ Let's define it:

Hustle Trap (noun): A mental model built on legacy ideas of how one should work and live that leads to burnout, anxiety or the sense of being trapped. Often obvious in retrospect.

He works M-F, 9-5 even though he works for himself...looks like a hustle trap!
3/ Trap #1 The dopamine bomb of internet fame

You're working on random stuff and then boom you get thousands of likes, views upvotes or retweets.

Now you try to doing the same thing to get the same result yet you don't even enjoy creating that thing
Read 18 tweets
13 Oct
I love the “scraping by” on $400k narrative. This graphic from WSJ is my all time favorite Image
Similar to what @vgr mentions, this is a very real thing and many people making $150k+ a year really do think things are really hard for them. I wouldn't have believed it myself unless I had actually lived and worked in these world.
My first encounter with this was in my twenties when people making $150k+ combined with their partners would say things like "I don't know if I can afford kids." They were 100% serious and it It dumbfounded me. Over time I've started to realize how this happens
Read 7 tweets
24 Jun
1/ Let's talk about our work beliefs. The hidden forces shaping a lot of our modern reality.

Many people never think about their relationship to work and the fact that their beliefs have been around for hundreds of years

I believe there are nine "schools" of work:

Thread 👇
2/ These nine schools are:

Pre-1800s:
1. Catholic Work Ethic
2. Protestant Work Ethic

Post 1800s:
3. Gospel Of Wealth
4. Meaningful Work
5. Paid gifts
6. Unpaid gifts
7. Hustle
8. Everything is work
9. Post-work
think-boundless.com/schools-of-wor…
3/ CATHOLIC

Work is "toil", but necessary:

From the Bible “Cursed is the ground because of you; through painful toil you will eat food from it all the days of your life.– Genesis 3:17
Read 60 tweets

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