Every product or service you sell is actually TWO products:
1. The features
2. The results
Cannot stress this enough:
THE ONLY THING THAT SELLS IS SPECIFIC RESULTS.
SPECIFIC RESULTS!!!
1. The features
2. The results
Cannot stress this enough:
THE ONLY THING THAT SELLS IS SPECIFIC RESULTS.
SPECIFIC RESULTS!!!
UI/UX/Features don't sell, but they can enable you to articulate the results
If you are selling software, you will lose every time you say "It can do xyz"
No.
"It will give you 2-3 hours back in your day so you can spend more time growing your business instead"
If you are selling software, you will lose every time you say "It can do xyz"
No.
"It will give you 2-3 hours back in your day so you can spend more time growing your business instead"
"It will prevent deadlines from being missed, reducing your churn rate by X% saving you X$"
"It will reduce your prospecting time by 80% so your reps can each spend an additional 4 hours a day on the phone with customers, leading to X more demos/rev"
Do I need to go on?
"It will reduce your prospecting time by 80% so your reps can each spend an additional 4 hours a day on the phone with customers, leading to X more demos/rev"
Do I need to go on?
If selling a service
"By getting you to the first page of google, you can get an additional X visits, increasing your revenue by $Y if we convert a modest Z%"
"With booking system for your website, we can double to triple your bookings, increasing sales by $X+"
"By getting you to the first page of google, you can get an additional X visits, increasing your revenue by $Y if we convert a modest Z%"
"With booking system for your website, we can double to triple your bookings, increasing sales by $X+"
• • •
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