Since relaunching their basketball division in 2018, PUMA has rejuvenated their brand β now doing almost $6 billion in annual sales.
The part you didnt know?
Without Rihanna, Jay-Z, and a private plane, it would have never happened.
Time for a thread πππ
1) First, let's set the stage...
Before Nike showed up, PUMA was a top brand β from Walt Frazier to Vince Carter, PUMA represented some of the NBA's top players.
The only problem?
They couldn't turn a profit so they shut down the division β enabling Nike & Adidas to take over.
2) Since PUMA left basketball in 2000, Nike has put a stranglehold on the market.
Even with top players like Stephen Curry and James Harden repping other brands, you'll still find about 70% of NBA players wearing Nike shoes β a figure that doesn't even include the Jordan Brand.
2) For Peter Rahal, those baseball cards eventually turned to marijuana β which he grew and sold on the flat roof of his parents house during high school.
Why?
βIt wasnβt a pothead thingβit was a supply issueβ
Next up β Wittenberg, a small liberal arts college in Ohio.