Internet is flooded with the stories from @Spotify#Wrapped2020
Looking at it from Product angel.
• It is highly tailored- Great user experience.
• Graphics & music both are in sync - High engagement.
• Made it Interactive through quizzes - Gamified
• Number of times I played this song - Overwhelmed.
• Top 100 songs playlist from 2020 - WOW experience!
• Share as a story option - A quick way to reach the masses.
• Four templates to share favorite artists & top songs with your friends - Customer's choice.