Most equivocations aren't planned. They result from semantic drift when people are defending two different generalizations (which often constitute the premises of a categorical syllogism).
E.g., Democrats are socialists, socialism is bad, therefore Democrats are bad.
In order to defend "Democrats are socialists", your criteria for "socialism" tend to broaden, in order to ensnare more Democrats.
In defending "Socialism is bad", you tighten your definition and cherry-pick the very worst examples of socialism.
This requires no foresight, but only a tendency to compartmentalize.
And, if someone points out that you're working from two different characterizations of socialism, your fallback plan is to suggest that there is a slippery slope from one to the other.
This also works for "whites are racist, racism is bad, therefore whites are bad", "affirmative action is racist, racism is bad, therefore affirmative action is bad", and "taxation is theft, theft is bad, therefore taxation is bad."
Our criteria for our terms drift in different ways depending on which generalizations they are a part of.
Keeping criteria consistent is difficult -- especially if we don't have a strict definition to work from.
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If you like a theory, you ask: "Can I believe this, given the evidence?"
If you don't like a theory, you ask: "Must I believe this, given the evidence?"
Biased Thinking (2/2)
If it's your out-group, you ask: "Can I stigmatize the whole group based on a few bad apples."
If it's your in-group, you ask: "Must the whole group be stigmatized because of these few bad apples?"
(3/2) This leads the accused in-group to call for a higher-rez analysis of the in-group ("more nuance, please!"), while the accusing out-group moves toward a lower-rez analysis ("There's no essential difference! It's all *vaguely* systemically connected!").
(THREAD) Three stages of ideological growth. The last stage can be fatal.
/1
The journey starts when you find an ideology that helps you interpret your experience and give meaning to your life. Often this is provided for you by parents and the communities of which they are a part. Sometimes you discover a compelling ideology later in life.
/2
You will spend a honeymoon period learning the language, mental models, and narratives of the ideology, marveling at how the ideology has an answer for everything.
/3
"Your surface claim has some unsavory connotations/implications that you don't need to make. All the things you want can be had without making that claim. (unless you have some ulterior motives you haven't mentioned)."
2/ @danieldennett makes this move on the free will issue.
3/ Non-cognitivists make this move in meta-ethics.
1/ Libertarianism and Social Justice for all (thread)
2/ Individual Liberty and Collective Justice are our main conflicting social values. Both values scale across various levels of social organization, from individual to global village, and, though not logically incompatible, are nearly always in practical conflict.
3/ Individual psychology can help explain why the essential social conflict is between liberty and justice.