1/ A service like OnlyFans is potentially "nonrival" since we could all view content without anyone being excluded. But OnlyFans is offered on a membership basis which makes content "excludable."
OnlyFans is a SubStack-style platform for adult content. bloomberg.com/news/articles/…
OnlyFans is a SubStack-style platform for adult content. bloomberg.com/news/articles/…
2/ Membership platforms like OnlyFans solve one business model problem, but create another one. There must be something valuable people can't get elsewhere for free. There's tons of free ad supported porn available. So like any effective SubStack, the porn must be personalized.
3/ Supply is the killer of value. If potential customers can get x for free elsewhere, selling X is hard.
Ps, How do promoters solve this problem? As Charlie Munger says they bribe the purchasing agent! By paying an enormous sales commission (AKA bribe) to a trusted "advisor"!
Ps, How do promoters solve this problem? As Charlie Munger says they bribe the purchasing agent! By paying an enormous sales commission (AKA bribe) to a trusted "advisor"!
4/ Why does OnlyFans add value as a platform? Multi-sided markets (AKA platforms) bring together two or more interdependent groups who need each other in some way. A platform like OnlyFans is not valuable if the market's sides can find each other easily. google.com/amp/s/25iq.com…
5/ Here's a quiz:
By creating a successful platform OnlyFans somehow overcame the “chicken and egg problem.”
How did OnlyFans get one side to be interested in a platform before the other side existed?
Was one side subsidized?
How did OnlyFans bootstrap their platform?
By creating a successful platform OnlyFans somehow overcame the “chicken and egg problem.”
How did OnlyFans get one side to be interested in a platform before the other side existed?
Was one side subsidized?
How did OnlyFans bootstrap their platform?
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