1) Today @calm raised a series C at a $2B valuation.
Although I only recently joined the company as a PM, I've been a Calm meditator since 2016 🧘🏻♀️
These are the reasons I've chosen Calm over any other meditation/wellness app from the POV of a user 👇
2) Back when I worked on DoorDash's growth team, we used @Amplitude_HQ for product analytics.
Calm was always referenced on customer calls as the gold standard implementation. Their exps were always featured in presos.
They've built a data/user-driven culture from day 1.
3) Unlike Headspace's illustration centric design, Calm's design is based in nature 🌲
Ecopsychology is an emerging field that touts nature's healing role in our mental health. Forest bathing is an actual therapy in Japan.
my mind subconsciously feels calmer in the Calm app.
4) As I graduated from guided meditation to silent meditation, Sleep stories locked me into a new use case.
Like @sarahtavel said, meditation is aspirational, sleep is foundational.
P.S. my go-tos are "Into the Library" and "Drifting off w/ Gratitude" 😴
5) Calm's relaxing branding and marketing wit has always resonated with me.
Case in point: key presidential alerts sponsored by Calm on CNN 👇
If Calm was named "Meditation" or "Mindspace" i'm not sure it would have had the same impact.
6) The quality of the audio is top notch.
This is not surprising considering Calm partners with creatives like Diplo, Mandy Moore, Above & Beyond, Kate Winslet, & LeBron (yes, an aritst in his own right).
There are also FT audio engineers and sound designers on staff 🎶
7) Calm has balanced expanding horizontally, vertically, and internationally 🚀
vertical: mood check-ins, 100s of diff meditations
horizontal: body, kids, personal development, and focus music.
8) Variable Reward Principle - People enjoy rewards, especially unexpected ones ✨
The Daily Calm features a new 10-min meditation every single day, 365 days a year.
It provides an element of surprise that is akin to the delight you get when opening a social feed.
9) people love the Daily Calm meditation so much that there is a Facebook group with 75.6K members, who discuss the featured meditation daily.
The community has quickly evolved into a book club, meditation support group, and place for social accountability.
10) these are just some of top reasons why I ♥️ the Calm app and believe immensely in the mission and impact of the company.
If you're interested in getting started with meditation my book recommendations are below. I'm happy to also give advice via DM: patriciamou.com/wellness-wisdo…
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📍Albany Bulb - home to a vast array of urban art including mural, stencil, graffiti, sculpture, and installation art. It's also home to 150 species of birds, huge trees, wildflowers, amazing views, and lots of walking trails.
starting an ongoing thread of my favorite 3rd spaces or "community living rooms" in NYC 🛋️ (that you probably haven't heard about)
📍Land to Sea - a brooklyn multi-use creative space & coffee shop with the goal to uplift and support local creators of color
📍Head Hi - a bookshop espresso bar dedicated to art, design, publications and coffee located in Fort Greene. It's a space for exploration and interaction that hosts talks, book launches, art shows, music performances and other events.
📍BATHHOUSE - a Williamsburg spa that has both a private relaxing component alongside public spaces to catch-up with old and new friends. “The spa is often an isolated experience,” says the founder, “but bathhouses are bustling, fun, engaging places.”
starting an ongoing thread of my favorite 3rd spaces or "community living rooms" in San Francisco 🛋️
📍Arcana - a bar x plant shop in the mission that hosts a line-up of local musicians.
📍Page Street Writers - a 24/7 co-working space for writers. The space also hosts writing jams, pubilc readings, and classes to hone your craft.
📍SF Zen Center - it's like you're stepping into another world, right in the heart of the city. I've been occasionally going to free drop-in meditation every tue (20 min followed by a dharma talk) & meeting lots of people serendipitously
Places of refuge, where people can eat, relax, and commune in order to develop a sense of belonging to a place
Gathering places where community is most alive and people are most themselves
🧵of cozy 3rd spaces 👇
1) 📚☕️ Bookstore-café’s in Asia.
A combo of 2 traditional places—a bookstore and a café shop. Many studies have pointed out that the Chinese version of the bookstore-café is one of the most important recreational sites for the youth in China’s urban communities.
2) 🇫🇷 The French Cafe.
The sidewalk café emerged 500 yrs ago with the world’s 1st coffeehouses in Saudi Arabia. Today, Paris has thousands of sidewalk cafés, or an incredible “1 café to every 50 people.”
It's said that a french cafe is “2/3 atmosphere and 1/3 matter.”