1. Heat pump costs will come down as market grows. See: offshore wind, electric vehicles, batteries.
2. Lots in CCC report about who funds & how (i.e. no one is saying everyone fronts up £8k)

But for able to pay (1/2)
3. I bought my first home this year. It cost less than other houses (aka trying to buy a house as a Millenial with no inheritence = buy a ruin) because it didn't have e.g. double glazing, and the estate agent, vendor, and ultimately, us as buyers, factored that into its worth.
4. My whole house needed retrofitting (see above re. it was a ruin). It's well-insulated now, with a smart heating system, a jazzy induction hob etc. It's paying back on the investment with low bills: hence it being important to do this for everyone, especially vulnerable.
5. BUT even as an eco nerd we kept gas because a) our plumber b) local connection urgh c) lack of nudge to force me to fight when I had a 3 week old poorly baby. Making it necessary & easier (or making it easier for suppliers to make it easy for me) is where we might focus
6. Just in case it's not obvious, though, what I'm saying in 3./ is that as the benefits of these technologies become clear and familar, it will start to add/detract value to the homes that the able to pay customers are buying and investing in, making their investment just that.

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