Thread by @mmnjug

It’s true that thriving businesses usually sell an experience alongside the products or services which they provide. - @MaudhuiHouse

On Wednesday, @SafaricomPLC boss @PeterNdegwa_ announced the opening of a newly refurbished ‘Technology Experience’ Store that customers will enjoy visiting and hanging out.

This 10, 000sq feet retail store at Moi Avenue, Nairobi – that had been closed since August for renovations, will be the telco’s most iconic shop. Now that it’s re-opened, it’s twice as smart and certainly lovelier.

Its uniquely fulfilling design tells of a plan by the telco to take a familiar experience that adds value to customer service and using it to create a personal connection with customers.

When you first walk in, you will notice a new Video tunnel, sleek digital interactive screens mounted on the white walls and finely arranged rows of technology devices and Smartphones.

On one area, @SafaricomPLC has created a tech zone that features ‘Jitambulishe’ booths to offer a silent Voice Biometrics enrolment environment. Just behind, there’s a new Video Gaming section that a customer can wind down as they exit the shop.

Then there’s another new first of its kind booth where customers performing bulk M-PESA transfers can walk in and transact.

.@sylmulinge Chief Customer Officer says that the telco giant wants every customer who walks in to the store to experience the warmth, passion and care of @SafaricomPLC

But what makes this remodelled store so special, for one, it is @SafaricomPLC flagship store that serves more than 1000 customers on any given day. The store had been standing for 14 years straight without a serious facelift.

But this was more than a facelift, it’s also a selling point. A unique one.

On October 27th, during @SafaricomPLC's 20th Anniversary celebration, CEO @PeterNdegwa_ promised to set in motion a bold strategic direction that is central to the company’s goal of becoming a fully-fledged technology company in five years’ time.

When he stood up to speak, Ndegwa said that @SafaricomPLC wants to be known as a technology company rather than just a connectivity business.

We want to go beyond connectivity and a payments platform to provide holistic technology solutions - @PeterNdegwa_

Now, as it takes on the new approach, the company wants to bring fourth a magical fairly land experience to its customers.

The remodelled store will also feature a training section to provide information on Home Fibre, Enterprise Business and Digi Farm – Safaricom’s agribusiness platform.

Inside @SafaricomPLC's remodelled customer service shop at Nairobi's Moi Avenue bit.ly/3gw7hV2 by @MaudhuiHouse