Oct / Nov 2018: Launched MVP
Dec 2018: Gravity v1.1
Jan 2019: Added free plan (Freemium); 30+ users
May 2019: Product Hunt launch
August 2019: Gravity v3.0 (React)
Nov 2019: Revenue $4k / mo
Jan 2020: Gravity native (iOS & Android) for reach native apps
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Milestones
May 2020: Hackr for landing pages w/ split testing
May 2020: Gravity 4.0 (Prostgres, MSSQL)
June 2020: 250+ customers; $10k/mo
July 2020: Gravity 5 (MongoDB, Node.js)
Nov 2020: Gravity 6.1 (SaaS security)
👇 Insights
Insights:
1. Not being afraid to increase prices: Kyle increased the price from $99 to $797 over 2 years by constantly learning, adding new features, and chasing the true ‘willingness to pay’.
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2. Solving problems for *the same customer segment in a given context* i.e. developers building web apps. Kyle has stuck to the same customer base but is chipping away problems one by one, e.g. boiler plate for basic setup, user admin, analytics, AB tests etc.