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Dickie Bush 🚢 Profile picture
@dickiebush
Dec 13, 2020 • 20 tweets • 5 min read • Read on X
I binged @jackbutcher's Build Once, Sell Twice in one sitting.

I expected an online course about building and selling.

But it's more than that.

Build Once, Sell Twice is a mindset. A playbook.

An operating system for the 21st-century entrepreneur.

Here's the TLDR:

[Thread] Image
The TL;DR, six-word summary of Build Once, Sell Twice:

• Ideas
• People
• Problems
• Products
• Proof
• Process

This is THE operating system for the 21st-century internet entrepreneur.
Here's the operating system:

1. Start sharing ideas
2. Attract like-minded people
3. Figure out their problems
4. Build products that solve their problems
5. Extract proof you've solved their problem
6. Document/share your process along the way (which becomes a product)
1/ Ideas

Start sharing your ideas today.

Brainstorm your unique combination of skills, interests, experiences, and perspectives.

Pick a single platform. Tweets, essays, images, blog posts, designs - it doesn't matter.

Start making noise. Then, listen for signal.
You will share your initial ideas into the void.

Good. You need time to improve them anyway.

But as you make noise, some ideas will resonate - both with you and others.
2/ People

Over time, you'll find ideas that you enjoy sharing and that others enjoy.

Double down on this signal.

Sharpen and tailor these ideas.

Do it for a while.

The result?

You will build a network of ideas and a network of people with which those ideas resonate.
3/ Problems

Like-minded people have similar problems.

Luckily, you've built up a network of like-minded people.

It's your job to analyze:

• Who are these people?
• What do they have in common?
• Why do they appreciate your view?

Most importantly: what are their problems?
From there, you start to call attention to those problems.

The ideas you share should put into words the problems these people face, but struggle to articulate.

Get inside the conversation they're having in their own head.
4/ Products

With problems identified, it's your job to create products that solve them.

The ideas you share should do two things

• Call attention to the problem
• Share why your product is the solution.
Position your solution as providing:

• Social value
• Practical value
• Monetary value
• Psychological value

Remember: no one cares what your product does.

They care about what it can do for them.

Share the benefits and what they become.
5/ Proof

You only need one customer to start.

If you solve their problem, they will rave about it.

Iterate your product until extracting social proof is easy.
Once it's solving problems consistently, use testimonials and social proof to increase your credibility

Use that credibility to increase your price.

Then, repeat.
6/ Process

All the while, document your process.

Bring people behind the scenes as you build.

Build with authenticity and transparency.

Distill your knowledge into learnings into process equity.
Turn the scraps of your build process - your sawdust - into an asset.

This doubles your total market:

• You have people to sell your product to
• You have people to sell your process to
At any point in your journey, you are somewhere in between these six steps.

Execute accordingly.
I dive deeper into this operating system in this guest post on @jackbutcher's @value

If you're on the fence about starting Build Once, Sell Twice, do it.

You deserve it.

And your future self can't afford to live without it.

value.app/feed/the-zero-…
If you found this thread useful, jump back to the top and retweet it so others can find it too.

Also: Jack’s released 50 copies for $50 off.

Don’t miss it:
shop.visualizevalue.com/discount/zero2…
Oh, and by the way.

Step 1 is share your ideas.

I run an online community of writers called Ship 30 for 30.

You’ll write 30 essays in 30 days with social accountability.

The best way to start sharing ideas?

Do it every day for 30 days.

Ship30for30.com
Write once, impress 136,000 times: Image
Update:

Write once, impress 183,915 times. Image

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More from @dickiebush

Dickie Bush 🚢 Profile picture
Jul 1
For years, I struggled to build a daily writing habit.

But now I write for 90 minutes every single day.

I used these 5 dead-simple steps to create a habit I could actually stick to:🧵 Image
By the end of this thread you will have:

1. Found time to write
2. Generated 12 months of ideas
2. Set a daily publishing cadence
4. Overcome your procrastination
5. Built a bulletproof accountability system

So you can start writing today.

Let's go:
Step 1. Design your writing routine in a single sentence.

This is immediately where most people go wrong.

They set a vague goal to "start writing."

Instead, you want to define:

• When you're writing
• Where you're writing
• For how long you're writing

Here's an example:
Read 19 tweets
Dickie Bush 🚢 Profile picture
Jun 23
The single most powerful habit for personal growth:

Journaling.

Over the past 5 years, I have tested 1,000+ prompts and journaled every single day.

And I always return to these 5 simple prompts:🧵 Image
For my prompts, I use:

• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection

For notebook & pen, I use:

• Muji 0.5 pens
• Leuchtturm1917 soft-covers

Here's why I picked these tools:
Prompt 1: The Morning Kickstart

My current morning routine:

• Make a fresh double espresso
• Crack open my notebook
• Brain dump answers to 5 questions

But here's the catch: I set strict limits.

No one has time to write a novel every morning—so here's what I do instead:
Read 18 tweets
Dickie Bush 🚢 Profile picture
Jun 19
I used to hate AI.

I thought it was all hype.

But now I write with it every single day.

Here's how (with prompts):🧵 Image
Everyone says AI is amazing.

But if it feels useless when you use it, don't worry:

You’ve never been shown how to actually write with it.

Here are 7 ways I use it to write better, faster, and with less effort:
1. Make AI your writing upgrader

When I first started using AI, I thought it was overhyped.

Turns out, I was just a terrible prompt writer.

Now I use these 7 simple prompts to upgrade my writing in seconds:
Read 12 tweets
Dickie Bush 🚢 Profile picture
Jun 17
In the last 5 years, my little business has generated $15,000,000.

The secret?

Copywriting.

But when I first started to master it, I was completely overwhelmed.

So here's the 3-step learning process I wish I had back then (start using this today):🧵 Image
Looking back, 99% of the things I did were a complete waste of time.

But 3 of them were life-changing.

1. Immersion into 1 copywriter's worldview

2. Reading 3 foundational copywriting books

3. Practicing copywork (to see what writing great copy feels like)

Let's dive in:
In the beginning, I had no clue where to start.

So I tried to:

• Read every book
• Take every course
• Study every sales letter
• Research every technique

This was overwhelming and a huge mistake.

Instead, you should pick 1 copywriter and immerse yourself:
Read 15 tweets
Dickie Bush 🚢 Profile picture
Jun 12
This writer is so controversial that the US banned some of his books for 30 years.

And in 1930, Henry Miller made a list of 11 Commandments that are a must-read for any aspiring writer.

Here's the breakdown:🧵 Image
First, some context.

Miller's autobiographical novel, The Tropic of Cancer, was banned in the US soon after it was published in 1934.

Here's what Miller had to say about his book (and how he chose the title):
Alright, onto his writing advice.

These 11 commandments were part of Henry's personal "Program."

They were rules for himself that he followed day in and day out.

Let's dive in: Image
Read 17 tweets
Dickie Bush 🚢 Profile picture
Jun 5
The single most expensive tax:

An unmade decision.

It steals my time, hogs my attention, zaps my energy.

So I use these 8 mental models to go from stuck to decided in under 2 minutes:🧵 Image
1. "Which decision would the person I'm trying to become make?"

You don't *magically* become them.

You become that person by:

• Taking actions that person takes
• Making decisions that person makes

Picture your ideal self – what would they do?
2. "Which path is more difficult in the short-term, but better in the long term?"

Everything good in life comes from compounding.

And the key to compounding? Delayed gratification.

When faced with two paths, you will never regret taking the one that's more difficult to start. Image
Read 11 tweets

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