Jeff Bezos built Amazon into a $200B+ empire.

And his most famous decision-making model was inspired by a book he has reread every year for 25+ years.

7 lessons from "The Remains of the Day":🧵 The book follows Stevens, an English butler who sacrificed everything for "professional dignity."

But in his final years, he realizes a devastating truth:

• His dignity was a prison
• He never lived for himself
• His whole life was spent in fear

Everyone should have a digital business that makes $10k/month.

But most overthink, never start, and waste years.

This is the simple playbook that took me from $0 to $40k/month while working full-time at BlackRock:🧵 1. Start a Side Hustle While Working Full-Time

Don't quit your job right away. Instead, trade time for money until you can trade what you've learned for money.

Here's how to choose a high-leverage job (so you don’t waste time in your 9 to 5):

For years, I struggled to build a daily writing habit.

But now I write for 90 minutes every single day.

I used these 5 dead-simple steps to create a habit I could actually stick to:🧵 By the end of this thread you will have:

1. Found time to write
2. Generated 12 months of ideas
2. Set a daily publishing cadence
4. Overcome your procrastination
5. Built a bulletproof accountability system

So you can start writing today.

Let's go:

The single most powerful habit for personal growth:

Journaling.

Over the past 5 years, I have tested 1,000+ prompts and journaled every single day.

And I always return to these 5 simple prompts:🧵 For my prompts, I use:

• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection

For notebook & pen, I use:

• Muji 0.5 pens
• Leuchtturm1917 soft-covers

Here's why I picked these tools:

I used to hate AI.

I thought it was all hype.

But now I write with it every single day.

Here's how (with prompts):🧵 Everyone says AI is amazing.

But if it feels useless when you use it, don't worry:

You’ve never been shown how to actually write with it.

Here are 7 ways I use it to write better, faster, and with less effort:

In the last 5 years, my little business has generated $15,000,000.

The secret?

Copywriting.

But when I first started to master it, I was completely overwhelmed.

So here's the 3-step learning process I wish I had back then (start using this today):🧵 Looking back, 99% of the things I did were a complete waste of time.

But 3 of them were life-changing.

1. Immersion into 1 copywriter's worldview

2. Reading 3 foundational copywriting books

3. Practicing copywork (to see what writing great copy feels like)

Let's dive in:

This writer is so controversial that the US banned some of his books for 30 years.

And in 1930, Henry Miller made a list of 11 Commandments that are a must-read for any aspiring writer.

Here's the breakdown:🧵 First, some context.

Miller's autobiographical novel, The Tropic of Cancer, was banned in the US soon after it was published in 1934.

Here's what Miller had to say about his book (and how he chose the title):

The single most expensive tax:

An unmade decision.

It steals my time, hogs my attention, zaps my energy.

So I use these 8 mental models to go from stuck to decided in under 2 minutes:🧵 1. "Which decision would the person I'm trying to become make?"

You don't *magically* become them.

You become that person by:

• Taking actions that person takes
• Making decisions that person makes

Picture your ideal self – what would they do?

Writing is a superpower.

But I wasted years as a horrible writer.

Then I found a timeless writing guide by two legendary advertising executives.

Staple these 12 tips to your desk:🧵 The goal of your writing is effective communication—writing that *works.*

Busy people read what you write.

So you are more useful to them when your writing takes up less of their time.

Invest the time to write well now to save others time in the future.

At 24, I was a BlackRock trader making $180K.

I was burned out and hated my life.

5 years later, I’ve built 4 businesses and made $15,000,000.

Here’s the underrated career pivot that helped me earn an extra $10K/month (and love work again):🧵
The wake-up call hit hard.

At BlackRock, I watched a 38-year-old colleague ask permission to attend his son's Little League game.

His boss said no.

In that moment, I saw my future flash before my eyes:

I'm 29.

In the last 5 years, my little business has made $15,000,000.

If you're ambitious and in your 20s, but feeling stressed, lost, or stuck, open this thread:🧵 In 2020, I was making $180k at BlackRock.

But I had no freedom, flexibility, or growth potential.

I took a chance and built a writing education business that has made me millions as a writer.

Here’s the one powerful tool I used to get here:

For years, I failed to build a daily writing habit.

But then I spent 1,000 hours studying the routine of legendary writers to see how they did it.

These 10 tiny habits make writing every day effortless:🧵 First, why should you even start writing?

There are so many reasons to create a daily writing practice.

But this is one of my favorites:

I wasted years as a horrible writer.

But then I heard Naval Ravikant mention a 250-word essay full of the best writing mental models he swears by.

4 mental models you can steal today:🧵 On The Tim Ferriss Show, Naval said this is his go-to resource for writing:

"The Day You Became A Better Writer" by Scott Adams

I read it so you don't have to.

Here are the 4 most important mental models:

This family runs one of the world's most successful empires—but no one knows them.

With $50 billion in annual revenue in 2024, Hershey, Ferrero, and Nestlé envy their success.

Here's the fascinating story behind Mars Inc.—the most powerful family-owned empire in the world:🧵
It all started in 1911.

Frank Mars began selling hand-dipped chocolates from his kitchen in Tacoma, Washington.

By 1923, he created the Milky Way bar.

It made over $800,000 in its first year—a blockbuster hit for its time.

But the real game-changer came next:

In 1991, Warren Buffett gifted Bill Gates his favorite book.

Bill Gates read it and said:

"This is the best business book I've ever read."

5 timeless lessons from Business Adventures that built Microsoft into a $3 trillion empire:🧵
Business Adventures was written in 1969 by John Brooks & originally published in The New Yorker.

It’s a collection of 12 stories about ambition, failure, greed, and resilience.

Warren Buffett read Business Adventures in the 1960s, and it stuck with him for decades.

In 5 years, my little business has made $15,000,000.

It runs on just $8,215/month.

Here are the 7 most powerful no-code tools in my tech stack: 🧵
In 2020, I was making $180k at BlackRock.

But I had no freedom, flexibility, or growth potential.

I took a chance and built a writing education business that is today doing 8-figs a year.

Here are the top 7 no-code tools that made it all possible:

13 proven methods to expand an idea in your writing:

1. Tips
2. Stats
3. Steps
4. Stories
5. Quotes
6. Benefits
7. Lessons
8. Reasons
9. Mistakes
10. Examples
11. Questions
12. Resources
13. Frameworks

Here's a breakdown of each one—so you never stare at a blank page again:🧵 Think of this list as a toolkit.

1. Take your core idea
2. Run through this list to look for ways to support it

Depending on the idea, you can mix & match dozens of combinations.

With this, you can effortlessly go from short-form to long-form content. Let's dive in:

In 2020, I was stuck in a corporate job on Wall Street.

But today I run a digital writing business doing 7 figures in revenue.

Here's the playbook that made me $5,000,000 from a single digital product: 🧵 In this thread, I'll cover:

• How I created my first digital product (which made me $400)
• Why I abandoned that product to build Ship 30
• And the frameworks I used to make $5,000,000 from Ship 30

Let's dive in:

This woman was the "Da Vinci" of luxury.

Her designs influenced Dior, Saint Laurent, and every major fashion house for the next century.

Over 100 years later, Chanel is a $38 billion empire with $17.2 billion in revenue in 2023.

Here's the story of Coco Chanel:🧵 Born in 1883 in Saumur, France, Gabrielle Chanel’s childhood was marked by hardship.

Her mother died when she was 11.

Chanel later claimed she was younger—perhaps to make the tragedy seem even more devastating.

Soon after, her father abandoned the family.

The most powerful reflection you can do:

The Monthly Review.

Most people go their *entire* life without reflecting. Years go by and they never change.

Don't let this happen—grab a pen, crack open a notebook, and answer these 5 questions to reflect on March:🧵 Your monthly reflection:

1. What were my biggest wins?
2. What were my biggest realizations?
3. What areas am I most satisfied? Least satisfied?
4. What am I going to do more of this month? Less of?
5. What am I thinking about for the upcoming month?

Let's explore these:

Everyone should have a digital business that makes at least $10k/month.

Sadly, most overthink, never act, and waste years.

Here's the playbook that got me from $0 to $40k/month while working full-time at BlackRock:🧵 1. Start a Side Hustle While Working Full-Time

Don't quit your job right away. Instead, trade time for money until you can trade knowledge for money.

Here's my thought process for choosing high-leverage jobs (so you don’t waste time in your 9 to 5):